Leads will download a free PDF with 4 weeks of beginner at-home workouts along with instructional videos for all the movements. As you follow up with these leads you will have the opportunity to educate and build trust. This month’s campaign is geared toward leads who are interested in jump-starting their fitness but aren’t quite ready for in-person training.
Gyms are getting creative with how they offer services. So feel free to think outside the box when it comes to creating a paid membership option. Some examples:
Personal training during off-peak hours
Outdoor classes in warmer climates
Live Zoom personal training
Let us handle the heavy lifting
In the From Couch to Fit campaign package you’ll find everything you need to execute on a professional, successful marketing campaign: