About the campaign

This campaign is a lead-generator for your existing members interested in ongoing nutrition services. You can also use it to attract new members interested in kicking off a weight loss journey.

Forbes estimates that the cost of acquiring a new customer can be up to 5 times more expensive than selling additional products to existing customers. By introducing your nutrition services to your members through a challenge, you ensure that they’ll see some initial momentum. Then, you can use that excitement to promote your ongoing nutrition services.

Structure your challenge

We created the marketing materials around this challenge to apply to both new and existing customers. If this is your first time attempting a nutrition challenge or promoting an additional service, we recommend that you stick to just your members the first time around.

But this is an evergreen campaign that you can repurpose to new customers at any time. We even created some additional free tools you can use to help you manage the Challenge: