Download Now

As a gym owner, you know what it’s like when a new trend starts picking up steam. HYROX is currently the fastest-growing fitness trend in the world, with more people anticipated to participate in the “World Series of Fitness Racing” than all marathons combined. 

Race registrations sell out in minutes. There are already nearly a quarter of a million finishers across 50+ countries. And people in your city are actively searching for gyms that offer HYROX training.

This leaves you with a choice for your gym: you can either capitalize on the HYROX hype—bringing in revenue and increasing retention numbers—or you watch another gym in your market do it first. 

This playbook is built to help you be the gym that all those athletes find.

It starts with visibility. We’ll show you exactly how to update your Google Business Profile and website so you show up when someone nearby searches, “HYROX training near me.” (Good news: most gyms currently aren’t doing this correctly.) From there, you’ll learn how to run free HYROX clinics that bring new faces through your door without spending a cent on paid ads, and how to host HYROX simulation events that one gym owner is currently using to net $28,000-$35,000 in annual revenue.

But leads mean nothing if they don’t convert. This playbook also walks you through how to turn HYROX interest into signed memberships. You’ll learn the steps to structure your CTAs, segment your email list for HYROX leads specifically, and make announcements at events that move people from “just checking it out” to “I’m in.” 

Plus, the playbook also covers how to add HYROX programming in a way that keeps your existing community happy. Everything in this guide comes from gym owners who’ve already done it. Jake Shaw, a gym owner and HYROX West Coast Regional Director, has grown his gym by more than 400 members since adding HYROX – and his playbook is now yours. 

Whether you’re just getting started or already a HYROX Affiliate and looking to scale, this guide gives you the roadmap to turn one of the biggest trends in fitness into real, lasting growth for your business.