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The Challenge
Joe Tepe didn’t have a background in fitness. He spent years working in hospitality and nightlife in Las Vegas. But as his priorities shifted toward family and long-term stability, he began looking for what was next.
“What else do I want to do?” he asked himself. “What’s kind of my next piece?”
Fitness had always been Joe’s second passion. For years, he told other trainers there was an opportunity to open a gym near the Strip—yet no one ever did. Eventually, he decided to take his own advice.
That decision led to the launch of The Strip CrossFit.
Early on, Joe faced a situation many first-time gym owners know well: running a business while doing everything yourself.
He was coaching classes, cleaning bathrooms, handling billing, and managing operations—often as a one-person show. To make the business sustainable, he needed a way to buy back his time without sacrificing service or relationships.
The Turning Point
When Joe chose Wodify as his CRM and management platform, he had a clear goal in mind: efficiency.
He needed a system that could handle billing, reporting, and day-to-day operations so that the business didn’t depend entirely on him.
Over time, Wodify made it possible for Joe to systematize tasks, delegate responsibility, and regain control of his schedule—while still delivering a high-touch member experience.
Today, Joe has been a Wodify customer for eight years and has expanded his footprint to include The Strip CrossFit, Tread Vegas Fitness, and The Strip Barbell, all operating within the same ecosystem.
More than 22,000 people have come through the doors of his gyms.
Why Wodify
Joe needed a clean, adaptable system built to give time back.
And Wodify stood out to him for its simplicity and flexibility.
He describes it as “one of the cleanest systems in terms of user experience,” especially when it comes to reporting, billing, and task delegation.
Wodify allows Joe to:
- Hand off operational tasks to coaches
- Run and automate reports
- Systematize billing and admin work
- Maintain strong relationships with members
In particular, Joe points to Committed Clubs as a major driver of retention. With Wodify, he’s able to push reports daily—effectively creating an internal admin and billing engine within one platform.
The result is a business that runs consistently, even when Joe isn’t physically present at the business, while still staying personal and people-focused.
The Results
Early on, Joe remembers unpredictable class times—sessions where attendance could range from zero to ten people, often filled with short-term Groupon members paying deeply discounted rates.
Those early hours weren’t profitable on paper, but they were foundational.
Joe focused on over-delivering for every person who walked through the door, knowing that long-term retention mattered more than short-term revenue.
That philosophy still drives the business today.
His advice to other gym owners is simple: invest deeply in the people you already have.
If you help them reach their goals, give them your time, and over-deliver on value, referrals follow naturally.
Over time, that approach—combined with Wodify’s systems—has supported steady membership growth, stronger retention, and expansion into multiple brands.
The Bigger Picture
When Joe first opened The Strip CrossFit, the goal was straightforward: support himself and his family.
Today, that vision has grown.
Now, the business exists to support coaches, trainers, and members who want to grow—whether they’re starting as clients or pursuing careers in fitness themselves.
Joe’s long-term goal is to create an environment where people can grow within the ecosystem he’s built, and where the business supports the dreams of others—not just his own.
When asked why he continues to use Wodify after eight years, Joe is confident in saying it’s the best system he’s found for creating custom reporting—and for giving him his time back throughout the day.
If you’re not a Wodify customer yet, book a demo with our team today!
Learn more here about The Strip CrossFit, Tread Vegas Fitness, and The Strip Barbell.
