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If you’re making business decisions based on guessing, comparisons to the gym down the street, or swapping notes with another owner at a Jiu-Jitsu competition, you might be missing out on significant growth opportunities.

Is your school’s monthly membership rate low, high, or average?

How does your conversion rate compare to other schools? 

What should you be paying yourself as the owner?

Without real data, you’re just guessing. And until now, that data didn’t exist in one place.

The Jiu-Jitsu School Owners Benchmark Report pulls together two data sets: a survey of school owners and managers across the US and Canada, and anonymized data from nearly 800,000 class check-ins and more than 33,000 active students on Wodify. Put together, it covers the numbers that contribute to the growth of your school. The data and analysis for what the average—and top 25% of schools—achieve:

  • Revenue per school and per member
  • Student retention and lifetime value
  • Lead volume and conversion rates by channel
  • Class attendance by day and time slot
  • Instructor pay, rent and payroll as a share of revenue
  • What owners are actually paying themselves at every stage of growth

Some of the findings include:

  • Owners running schools with 100 to 199 students work the longest hours and get paid the least per hour 
  • The differences in leads that come from referrals
  • Schools that rely on a free trial class to get new students and don’t have a strategy for how to convert layered on top of this offer don’t do as well the average Jiu-Jitsu school
  • The average Jiu-Jitsu school has 110 members
  • Jiu-Jitsu schools that have embraced technology to help them run a more effective business have 185 members, on average
  • The average Revenue per Member (per month) is $126 USD
  • Only 52% of Jiu-Jitsu schools have showers
  • 93% of revenue comes from regular memberships, 1:1s, seminars, merchandise make up less than 6%

So, if you’re trying to figure out whether your pricing is too low, whether your lead conversion is where it should be, or whether it’s finally time to get some part-time help, this report is a must-read. Working alongside hundreds of Jiu-Jitsu schools, the Wodify team built this report to help you make data-driven decisions for the long-term growth of your school.