Today, there are close to 14,000 CrossFit™ affiliates around the world. This report was compiled to help gym owners, managers, coaches, and curious athletes see global patterns and draw insights that may help them with their own gym.
By using data from an anonymous sample of approximately 3,000 affiliates that use Wodify, this report provides the most in-depth look at the trends and benchmarks in the CrossFit™ industry.
This display showcases the top classes based on day of the week & time. We measured popularity by the total number of athletes that check-in to each class (standardized by local time zone).
Questions to consider:
1. Do you offer classes on these days & times?
2. Could you increase your attendance by shifting a class time 30 minutes?
This graph illustrates how frequently members are coming into the gym each month, as a percentage of the total attendance for the year.
Questions to consider:
1. What can you do during slow months to increase attendance & member engagement? (pro tip: try running a challenge or hosting a competition)
2. How can you plan & staff appropriately for different times of year?
This graph illustrates the amount of revenue collected each month, as a percentage of the total revenue for the year.
Questions to consider:
1. How can you plan your budget to account for seasonality?
2. How do discounts, payment plans, and membership types impact your revenue?
¹Data is from an anonymous sample of approximately 3,000 gyms that use Wodify.
²All annual data is taken from 2017.
³Length of engagement is measured as of September, 2018; only gyms that have been using Wodify for over a year are included in this measurement.
⁴Average membership growth is measured on a rolling 12 month basis, starting August, 2017.
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