85 Gyms in One Day: How Wodify’s Customer Obsession Can Level Up Your Gym

By Nicole Vogelsong, Wodify Chief of Staff

At Wodify, “Be Customer Obsessed” isn’t just a slogan we put on a wall — it’s one of our five core values, and it traces directly back to how this company was born.

Wodify wasn’t built in a conference room.

Our founder, Ameet, installed the first Wodify kiosk at CrossFit Aspire, where he was a member, over a single weekend. He keyed in athlete data by hand, stood on the floor, and watched coaches use it in real time. Then an athlete logged their workout, saw a green PR ribbon next to their name, and lit up. That moment, when one person sees their hard work recognized, is why this company exists.

It also set a standard: the best way to build for gym owners is to be in the gym with them.

Fast forward to February 11, 2026. We decided to live by that standard at scale in our first-ever Be Customer Obsessed Day. Eighty Wodify employees visited 85 customer locations across 18 states and two countries in a single day. Dropping into classes, sitting down with founders, and experiencing firsthand what it means to power a fitness community. 

No pitch. No agenda. Just showing up and building relationships.

Why We Couldn’t Learn This Any Other Way

Support tickets tell you if something is broken. NPS scores give you a number. Dashboards show you who clicked what. None of them show what it’s really like inside the walls of a fitness business. Coaches are multitasking, welcoming new clients, setting up the kiosk for the first class, helping a member update their payment method, and ringing up a water, all at the same time. With gym management software, every second counts.

Many people on our team do talk to customers frequently, but always through a screen. Be Customer Obsessed Day was about removing that and getting into the real world.

“Working with the gyms and actually seeing our product in use — being in the gym where our software helps provide a community and a livelihood to someone has given me a stronger sense of connection and motivation to my work here.” Wodify Engineer

What We Learned by Showing Up

1. The demand for all-in-one is louder than ever.

The most common thing we heard wasn’t a complaint. It was this:

“Literally everything else we do is in Wodify — if we could get this in it too, that would be awesome.”  Battle CrossFit, Wodify customer for 13 years

We heard versions of this everywhere. Customer after customer told us the same thing in different ways: they want Wodify to power more of their business, not less. And that’s exactly what we’re built to do. Wodify elevates gyms with flexible tech designed to scale with our users.

In many cases, when gyms used third-party tools for lead management, it wasn’t by choice; they didn’t realize Wodify already supported that part of their business. And for gyms relying on outside tools for individualized programming, there was real excitement when they learned we’re actively evolving and investing in features to make that experience even stronger inside Wodify.

The desire to consolidate onto one platform is already there. Our job is to meet them there.

2. The gap between what Wodify can do and what you think it can do is too wide.

The gap between what Wodify can do and what customers think it can do is too wide. In some cases, that gap shows up as missed opportunities. At one gym, an admin asked whether it was possible to send an in-app chat to a specific class — unaware that the functionality already existed. In another region, only three of seven gyms were actively using the kiosk+, despite it being a powerful tool for member engagement.

Those aren’t product limitations. They’re awareness and education gaps.

But we also saw what happens when a founder fully leverages the platform. One gym owner had built an entire member milestone wall with custom wood-engraved plaques powered by Wodify Workflows. It wasn’t just automation. It was culture, retention, and community, all activated through tools they were already paying for. 

That’s the difference. When customers understand what’s possible, they build experiences that truly move the needle. This isn’t a product problem. It’s an education opportunity and we’re committed to closing.

3. Reliability isn’t a feature. It’s the foundation.

Reliability isn’t a feature. It’s the foundation of trust.

Our customers don’t just use Wodify to run software. They use it to build relationships with members who count on them every day. Every check-in, every class, every milestone tracked inside our platform reflects directly on their credibility. When the experience is seamless, it reinforces their professionalism and strengthens the trust they’ve worked years to build.

As Garrison Ortiz of CrossFit SoCo put it: 

“In a world where it’s more difficult to build real relationships with clients, you guys are leading the way.” — Garrison Ortiz, CrossFit SoCo

This Is What Customer Obsession Actually Looks Like

Ben Timm, Wodify’s VP of Sales & Customer Success, drove 187 miles across Tennessee in one day to visit seven gyms. Three workouts. Four energy drinks. Five outfit changes. None of that was in his job description. 

But that’s exactly the point.

At each stop Wodify team members made, the welcome was personal. They brought gifts. One team created a hand-drawn road trip map tracking their journey across the state. It wasn’t about swag or surprises. It was about connection — the kind you can’t manufacture over Zoom.

In 2012, Wodify was built shoulder-to-shoulder with one gym. Be Customer Obsessed Day was us doing that with 82 at once. The scale is different. The philosophy is the same: the best way to build for gym owners is to be in the gym with them.

Steal This for Your Own Gym

This isn’t just a Wodify lesson. Whether you’re coaching every class yourself or running operations behind a screen, it’s easy to get locked into execution mode and lose sight of the experience you’re actually delivering. Here are three things to try this quarter.

1. Experience your gym through fresh eyes.
   Notice every moment of friction a first-timer would feel from the sign-in flow, the transitions, the things your regulars have stopped seeing. If your schedule doesn’t allow it, ask a trusted member to do it and report back honestly. One question to answer: if that was my first visit, would I come back?
2. Drop into a completely different fitness experience.
   Take a yoga class. Try a boxing gym. Walk into a Pilates studio. Be a beginner and notice what great onboarding and community feel like from the other side. Every modality has figured out something your members would love.
3. Have three real conversations with members — off the gym floor.
   Not a survey. An actual conversation. Ask them: What made you first walk in? If you almost quit at any point, what made you consider it? What do you tell people when you recommend us? That third question will tell you more about your gym’s real value than any metric.

Customer obsession isn’t just a value. It’s a practice.

The best decisions you’ll ever make for your gym won’t come from a dashboard. They’ll come from being in the room.

To every gym that opened their doors to our team on February 11th, thank you. You’ve been shaping Wodify since Ameet installed that first kiosk. That’s never going to change.

About Nicole Vogelsong

Nicole Vogelsong is Chief of Staff at Wodify, where she connects people, priorities, and execution across the business — making sure the right teams are working on the right things so fitness and wellness founders get the best of Wodify. Nicole lives in New Jersey with her husband, Colin, and their two cats, Reese and Charlie.