Technology has never been what makes fitness communities special. It’s the fist bumps after a workout, the friends you only see because you both show up at 6am, the coach who knows exactly what to say to get you through your last rep. That’s what matters and what changes lives. Technology’s job is to serve people who are putting in the work, and to be the silent partner that makes it all possible. 

That’s why our mission at Wodify is to be the #1 tech partner that fitness and wellness founders trust to fuel their passion. With that responsibility in mind, we are excited to bring the power of AI to the thousands of owners, coaches, and clients who count on Wodify every day. We’re committed to building the future of technology in fitness without losing sight of why we are all doing this in the first place.

Here’s what you can expect from Wodify as we build out our AI-powered features:

  1. Value Over Flashy Headlines
    Every AI feature we consider has to answer one question first: will this help your business? If it doesn’t, we don’t build it, no matter how impressive the technology looks on paper.
  2. Built With You
    Wodify’s reputation is built on being customer-obsessed. We listen closely to the people we serve, and that doesn’t change just because the technology does. Every feature gets shaped by real conversations with the people using it, and it keeps evolving based on what works for you.
  3. AI that Supports, Never Replaces
    The relationships, the trust, the moments that actually change someone’s life, that’s never going to be something an algorithm can replicate. AI’s job is to do the busywork, help you make the best decisions, and allow you to be present for the people who need you.

Today, we’re excited to announce the first major AI feature built on these principles: Ask Wodify.

Think of it as a business partner who knows your numbers, your clients, your staff, and everything else in your Wodify account. It’s like having a really sharp operator on your team who’s read every report so you don’t have to.

Whatever’s On Your Mind, Just Ask Wodify


The value in any AI tool comes from practical use cases. Here are just a few real examples of the kinds of questions Wodify users are asking:

  • I want to send an email to members summarizing last week’s milestones and upcoming milestones. Can you provide a list of both?
  • Who are the 20 past members most likely to rejoin if we called?
  • I just launched my new HYROX program; what are the best ways to fill those classes?
  • Looking at the history and trends of our business, and focusing on class plans, develop a strategy to grow to 300+ members.
  • Analyze our workouts to see which movements we are overtraining and which exercises we should be doing more of.
  • Identify the top 10 members most likely to bring prospective clients for bring-a-friend week and draft a personalized text encouraging each to invite guests.
  • Analyze member retention by coach and flag any retention patterns correlating to each coach.
  • Calculate average capacity utilization for each class — booked vs. available spots. Flag classes that are consistently overbooked or underutilized.

The Future of Ask Wodify: Here’s What’s Next

There are hard costs associated with building AI functionality, so we knew we’d have to charge something for it. But when deciding how, it was important that we kept the price and features within reach for everyone. We’re excited to be including a base level of Ask Wodify with every Wodify plan (usage limits vary). And if you ever need more than what your plan provides, it’s easy to upgrade.

This conversational intelligence layer is just the beginning. We’re moving from software that just stores your data, to software that tells you what it means, to software that helps you act on it.

In the near future, here are some things to look forward to:

  • Take action through conversation: add memberships, update client notes, draft emails, and more – with just a simple prompt.
  • Never miss a lead again: conversational AI that knows your business and can convert leads 24/7.
  • Proactive recommendations: we’ll surface key business insights throughout Wodify to help you generate more revenue, improve retention, and run a better business. 

As we bring more AI into the product, the people behind Wodify aren’t going anywhere. Choosing Wodify as your tech partner has always meant choosing the team behind the technology, real support from real people who understand your business.

Everything we build next will follow the principles we outlined at the beginning of this post, and we’re excited to keep building it with you!