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You didn’t open your academy because you’re passionate about selling Jiu-Jitsu memberships. You opened it because Jiu-Jitsu changes lives and you believe in your ability to help them. But if you’re serious about figuring out how to get more students at a Jiu-Jitsu academy, the first place to start is analyzing your sales process.

If prospective students are walking out your door saying, “I’ll think about it,” that can often mean you’ll never hear from them again. But it’s not your academy that’s the problem.

The Mat-to-Member Playbook is built specifically for Jiu-Jitsu academy owners who want to know how to get more students in a Jiu-Jitsu academy. So if you’re ready to stop winging it and start growing, this playbook is for you. Inside, you’ll find a complete, step-by-step sales SOP covering everything from how fast you respond to a new inquiry (it matters more than you think) to what your instructors should say at the end of a trial class. 

It’s the kind of process that high-performing Jiu-Jitsu academies have figured out over years of trial and error, laid out so you can hand it to your team and actually use it.

You’ll get concrete scripts for first contact, discovery conversations, and membership objections. You’ll learn how to:

  • Run an intro visit that makes prospects feel welcome instead of pressured
  • Present pricing with confidence
  • Follow up in a way that doesn’t feel like harassment.

There’s also a breakdown of the 80% benchmarks that top Jiu-Jitsu academies use to measure conversion at every stage, so you’ll know exactly where your process is leaking and where to focus first.

The academies that consistently enroll more students aren’t necessarily the ones with the best skill training on the mat. They’re the ones with a repeatable experience that works whether the owner is in the academy or on vacation. 

The Mat-to-Member playbook shows you exactly how to get more students in a Jiu-Jitsu academy, without overcomplicating it.