CrossFit Main Line

Results you can see: 98 belts and counting

CrossFit, Wodify Pulse, Heart Rate Training
98
Registered belts
100%
Retention Rate
13%
Revenue increase

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

What’s a Rich Text element?

Static and dynamic content editing

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Challenge

Owner Daniel Davidson was looking for more. He knew his programming was working because he had fostered a dedicated community of fitness fanatics who were tracking their progress with Wodify Perform and improving over time. However, he knew if he could provide them with real-time data about their workout intensity, he could add even more value to their membership, reduce his churn rate, and attract and retain new members simultaneously.

Solution

Enter Wodify Pulse powered by Myzone, a group heart rate training experience for gyms and their members. A glance at the Wodify Coachboard gives CFML members instant access to their performance and heart rate data, tracked through Myzone fitness belts. And a summary email with stats like calories burned and average heart rate, when combined with their Perform data, offers proof that they’re progressing toward their fitness goals.

“It’s been an awesome experience,” says Davidson. “Heart rate training has become the next stage in adult group fitness and is really catching on in the CrossFit environment.”

 

As a retention and revenue-earning tool, Wodify Pulse continues to provide valuable returns to CFML. While a few turned in their belts after a trial period, those athletes still return to CFML day after day. “We haven’t lost one member who had a heart rate monitor. It has helped reduce our churn rate because it gives members a deliverable at the end of each day they train with us. In fact, it can increase the number of times they train per week. They’ll bump their up membership tier from two or three times a week to Unlimited, so they’re getting results faster, they’re happier, and their lifetime value goes up.”

“We haven’t lost one member who had a heart rate monitor. I would definitely recommend it to other CrossFit gyms.”  

Daniel Davidson

CrossFit Main Line

Results

With almost 100 active belts combined at his two gyms, Davidson has seen a high rate of adoption to the Wodify Pulse experience. In fact, revenue and class attendance have grown 13% and 16% respectively, compared to the four months prior to adding heart rate training. He now issues Myzone belts as part of the onboarding process, so new athletes understand it’s a feature of their membership and an important part of their training.

“We charge a monthly fee to pay for the Pulse subscription fee, which we cover well and above, so it’s definitely been an additional revenue stream,” said Davidson. “I would definitely recommend it to other CrossFit gyms and to follow the suggestions that Wodify and Myzone give you to implement it into your facility.”  

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Fitness is going digital, join the movement!

Get Wodify Pulse now