CrossFit Bowling Green

Explosive growth with a powerful website

Wodify Sites, Wodify Core, Wodify Perform
2.5x
New leads/month
84%
Conversion rate
70%
Website cost savings

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

What’s a Rich Text element?

Static and dynamic content editing

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Key Business Need: An affordable, customizable, and professional website

Challenge

Eric Hanna had been through the ringer with his gym’s website without finding much success. First, there was the DIY version, designed by a friend, that was simply something to have up and running when CrossFit Bowling Green opened its doors. It was inexpensive, and that’s about all it offered. Next, there was the one hosted by a large company that charged him $1000 a month. More functional, but in his words, the cost was “crazy”. Finally he scaled down to a local company for half the price, but they couldn’t offer necessary features like lead tracking and lead generation. And any time he wanted to make a change, it turned into a month-long process. 

Eric just needed a quality website that he could control, with advanced features that would help him build his business. And it had to be affordable. 


Solution

With Wodify Sites, he’s found everything he needs. “What steered us toward Wodify Sites was the ability to have more control over our site,” said Eric. “It’s instant. I can get on my laptop right now, switch things around and we’re good to go.” 

Even without much website-building experience, the initial set-up call and online tutorials have given him the confidence to make the changes he wants, when he wants. But most of the time, he just sits back and lets the website do its job. “Wodify Sites is worth it because of its ease of use. Time is money, so the more time I can free up and not have to worry about my site gives me more time to pay attention to our members.” 

“Since I set it up, I haven’t had to think about it, which is comforting. It’s doing its job...it’s always generating leads”.

Eric Hanna

owner of CrossFit Bowling Green

Results

Eric was hoping to improve his leads and membership conversion rate, but the results caught him by surprise. “When I sat down and ran the numbers, I was impressed,” said Eric. “It was explosive!” Since implementing his new website from Wodify Sites, he’s seen double the leads compared to his old site. And he’s been able to convert 84% of those leads into new members. On top of that, he’s paying much less than half the monthly price of his previous site with better results.

In all, Eric is thrilled with the job his new Wodify Site is doing to grow his membership. “Since I set it up, I haven’t had to think about it, which is comforting. It’s doing its job...it’s always generating leads.”

If you’re interested in learning more about Wodify Sites, talk to one of our product specialists today.

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