Creature Fitness
Building a Business Down-Under with a CRP
Wodify Core, Managing Growth
3
Locations
300+
Members
5 Years
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Switched From: MindBody, Pike 13
Key Business Need: Managing Growth
Challenge
Before becoming an owner, Raph Freedman saw CrossFit explode in popularity, but the local gym he trained at was lacking. “A few months in, [my future partners and I] realized, this could be done better,” he said. So they decided to take the plunge.
But as soon as they did, they found that owning a gym wasn’t as easy as they first thought. They underestimated the amount of admin work required, and overestimated the prospective clients they thought would sign up. Freedman admits he became a gym owner sooner than he should have, and that he and his partners needed help.
Solution
Creature Fitness chose Wodify's Customer Retention Platform after having disappointing results with other CRMs. With easy-to-digest reports, Freedman and his partners now had time to recruit new members, coach classes, and grow their business. They also found that the Wodify Kiosk helped their gym stand out for new members. “We try to be premium in everything we do at the gym, and that starts by having a premium client management system like Wodify. It’s the first interaction a new member has with the gym...and they’re really impressed,” said Freedman.
“The most important way Wodify has helped us, is that as we started to scale, things didn’t get more complex.”
Raph Freedman
owner of Creature Fitness
Results
Creature Fitness has opened two more locations and grown to over 300 members, but even though they’ve gotten bigger, Wodify has helped them solve new challenges and keep their business operations streamlined so they could increase lead generation and customer retention. “The most important way Wodify has helped us, is that as we started to scale, things didn’t get more complex.” As a result, Creature Fitness has become a more profitable and fun business to run. For example, by not spending all of their time on admin tasks, Raph and his business partner Lachlan Rowston were able to launch The Mind Muscle Project and pursue their passion of sharing lessons learned with other gym owners.
Raph Freedman and his partners didn’t know what they were getting into when they bought their first gym, but with hard work and a focus on quality, they’ve turned the Creature Fitness brand into a profitable operation.
Location
Sydney, Australia
Members
300+
Programs
Group and Personal Training
Products Used
Wodify Core
