12 Labours CrossFit
Planning a 100% in-house challenge
Wodify Rise, Running a Challenge.
20 Hours
Saved in planning
+100
Challenge participants
$2,000
In revenue
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Switched from Google Sheets
Key Business Need Running a Challenge
Challenge
Planning, promoting and scoring challenges was always a major headache for Luke Espe, co-founder of 12 Labours CrossFit. After relying on a cumbersome combination of email and Google Sheets to organize his challenges, Espe needed one integrated solution that would save time, cut costs, and drive engagement for his annual nutrition challenge.
Solution
Wodify Rise was the solution Espe needed. With its integrated step-by-step process, Wodify Rise allowed 12 Labours to host their challenge 100% in-house. This saved Espe both time and money that he would have otherwise spent managing multiple services and software systems.
“We take pride in doing things in-house,” Espe said. “Having the ability to make challenges doable for our coaches without outsourcing things is a huge benefit of Wodify Rise.”
The intuitive design of the user-friendly mobile app also made the challenge feel more official, Espe said. With an added layer of legitimacy, Wodify Rise encouraged more people to sign up and maintain their engagement.
“Wodify Rise looks great. That’s a huge value increase for us and our athletes. We’re super stoked about it,” Espe said.
“Wodify Rise is a no brainer for me. Time is my most valuable resource and if I can give my clients a service, spend less time doing it and up the quality, everyone benefits.”
Luke Espe
12 Labours CrossFit Co-founder
Results
Thanks to Wodify Rise, Espe generated $2,000 in revenue and had over 100 participants for his challenge. Streamlining the organization process also saved him 20 hours while ensuring that the challenge ran smoothly.
“Wodify Rise is a no brainer for me,” said Espe. “Time is my most valuable resource and if I can give my clients a service, spend less time doing it and up the quality, everyone benefits.”
Wodify Rise also made the challenge more competitive. With features like the food journal, leaderboard and live activity feed, Wodify Rise kept people engaged and encouraged accountability.
“Nutrition challenges falter in the past because people would get lost in the mix,” Espe said. “But people stayed more involved with Wodify Rise.”
12 Labours CrossFit is the 112th CrossFit affiliate and consists of three boxes in the Baltimore-Annapolis-Columbia area. Together, they have 27 coaches and over 500 athletes.
Location
Baltimore, Maryland
Members
500
Programs
CrossFit, Nutrition
Products Used
Wodify Rise, Wodify Arena, Wodify Core, Wodify Perform
