CONSISTENCY = RETENTION | Get Your Free Summer Check-In Challenge Toolkit | CLICK HERE
CONSISTENCY = RETENTION | Get Your Free Summer Check-In Challenge Toolkit | CLICK HERE
Bolder Affiliate is more than just programming—it’s a comprehensive approach to enhancing your gym’s fitness offerings, member experience, and community spirit. Developed by Jason Grubb, a five-time CrossFit Games and five-time Legends Masters Champion, Bolder Affiliate brings world-class expertise to your gym, focusing on the unique needs of Masters athletes (aged 35+) while remaining adaptable for athletes of all levels. Our mission is to help gyms empower their members to train with purpose, progress sustainably, and achieve their fitness goals, whether they’re chasing podiums or lifelong vitality.
Our goal is simple: help your gym deliver purpose-driven training that fuels sustainable progress, keeps all members engaged, and supports everything from podium dreams to long-term health.
Daily, Done-for-You Workouts
Bolder Affiliate delivers 60-minute class plans that hit the sweet spot of strength, conditioning, mobility, and smart accessory work. Every session is fully built out with dynamic warm-ups, coaching notes, and clear flow. Designed with the average affiliate athlete (35+) in mind, workouts are written so Masters athletes can confidently hit the RX button—while younger firebreathers can scale up for an extra push.
Built for Masters, Great for Everyone
Crafted by 5x CrossFit Games Masters Champion Jason Grubb, this program addresses the real needs of aging athletes—muscle integrity, joint health, recovery, and mindset—without sacrificing intensity or results. It’s smart, effective training that respects the long game.
Stronger Communities, Inside and Out
Each gym gets access to our private Circle community, where affiliate owners connect, share best practices, and get coaching and programming insights straight from Jason. Whether you’re looking to improve member retention, programming delivery, or culture-building, you’ll find support here.
Owner Support That Actually Helps
From setup to scaling, we make your transition seamless. Need programming adjusted for your gym’s layout or equipment? We’ve got your back. Want to grow your membership and keep your current athletes coming back? We’ll help you build that, too.
21-Day Free Trial + Easy Onboarding
Test-drive everything with a 3-week free trial—no risk, no commitment. You’ll get full access to our programming, setup guides, and Circle community so your coaches and members can hit the ground running from day one.
This includes access to all Bolder programs.
Bolder Affiliate isn’t just a programming service—it’s a proven path to building stronger athletes and a stronger community. Backed by Jason Grubb’s 11-year transformation from overweight and out of shape to 5x CrossFit Games Champion, this program is built on real-world results, not theory.
Whether your members are chasing the podium, looking to move better, or simply wanting to stay strong for life, Bolder Affiliate gives them the tools, structure, and confidence to keep progressing—at any age.
Elevate your programming. Empower your members. Build something bolder.
