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Acquisition, conversion, retention — that’s the name of the game for gyms, no matter the time of year. But in summer? The rules of the game change and if you don’t change your approach, then you’ll get stuck playing catch up for the rest of the year. If the rules of the game are changing, your approach needs to change, too. We’ve got you covered with the summer game plan on how your gym can slay the seasonal slump and come out of it with higher engagement, more revenue and momentum that will take you to the end of the year.
Summer is often stereotyped as a slow season for gyms, with many fitness businesses reporting drops in attendance of up to 35%. Kids out of school, vacation plans, jam-packed schedules and the desire to do everything outdoors can make retention tough. BUT with the right summer gym marketing strategies, you can flip the script and turn summer into one of your strongest seasons for client engagement and revenue.
Our summer playbook is filled with tried-and-true tactics to help you attract new leads, boost client engagement and increase gym revenue without having to dig too far into your marketing budget. You’ll discover how to host outdoor fitness classes that everyone’s talking about, partner with local businesses to amplify your reach, and create community-driven events that catch the interest (and the contact info!) of new people. We’ll also walk you through conversion strategies like flash sales and no-commitment offers, plus show you how to use gym management software to automate follow-ups that turn first-time trials into paying clients.
The best part about our summer strategy? We include client retention offers so your current clients don’t feel left out. Inside this guide, you’ll find ideas like summer check-in challenges, community events, and on-the-go workouts that keep members engaged whether they’re at home, at the beach or traveling abroad. These simple yet powerful strategies help you maintain motivation, strengthen your gym community and generate recurring revenue all summer long.
If you’re ready to overcome the summer slump and unlock new growth, this playbook gives you the fitness business growth strategies you need to stand out, stay profitable and build momentum that carries into the fall season and beyond.
