12 Labours CrossFit

One Customer Retention Platform, Three Gyms

Wodify Core, All-in-one Solution.
3.5 Years
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Switched from Pike13, Zen Planner, Mindbody Online

Key Business Need All-in-one Solution

12 Labours CrossFit is the product of three boxes merging into one brand. While consolidating, each location used different software, none of which completely met 12 Labours’ needs. That’s why 12 Labours CrossFit switched to Wodify Core. Now, it has one platform to manage its community, memberships and finances.

Prior to running their gyms with Wodify Core, 12 Labours CrossFit used a combination of Pike13, Zen Planner, and MindBody Online software systems. This resulted in constant headaches for co-founder Luke Espe and his team. “It was hard to go into Pike13 and even update credit card information,” said Espe.
The problems extended to his coaching staff as well. They were spending more time performing complicated, tedious software tasks and less time coaching, providing encouragement, and enjoying their job. The final straw came when Espe noticed that even though his gyms shared a name, they were very disconnected. Their existing software suite wasn’t capable of forging a strong sense of community.

Wodify's Customer Retention Platform (CRP) was the answer Luke Espe and his team were looking for. “It’s much easier to use than other software. I used to be a software guy, so, if I have an IT degree and some of those things are difficult for me, I can’t imagine other gym owners going into those other systems and using them.”

Now that all three locations use Wodify Core, 12 Labours CrossFit can manage everything they need in one place: membership, attendance, custom WODs, mass communication, and the Leaderboards. “I think it’s been a tremendous help for me from the programming side,” says Espe. Wodify’s Leaderboards are also a box favorite and help bring his community together. Athletes can check stats, put names to faces, and discover who their competitors are, even if they don’t train in the same building.

“In my eyes, the three-gym thing wouldn’t have worked if Wodify Core wasn’t something that brought them all together day to day.”

Luke Espe

12 Labours CrossFit Co-Founder

Handling three locations with three different software systems and one revenue stream used to be a challenge for Luke Espe and his team. Now with Wodify's CRP, those frustrations are over. Members enjoy a stronger sense of community through the Leaderboard, as it bridges the physical gap between their three locations. Other Wodify features such as athlete tracking and progress reports bring everything into perspective and helps members stay motivated. “I’m excited to have everything in Wodify Core and use it as one system for everything,” Espe said. “I’m really pumped.”

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