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The Challenge
Xtreme Couture MMA is a globally-recognized name in mixed martial arts. Founded by UFC Hall of Famer Randy Couture, the gym was built as one of the earliest true MMA training facilities—bringing every discipline under one roof.
When Randy’s son, Ryan Couture, and his wife stepped in to take over ownership, they did so at one of the most challenging moments possible.
“We took over legal ownership at the height of COVID with the doors closed because we couldn’t legally operate.”
The transition wasn’t just about preserving a famous name—it was about building a sustainable business that could last beyond the legacy.
“The brand was built on Randy and his fight career, and it had all this power behind it… but that doesn’t carry a business. At some point, the legacy needs to be handed off to a longevity of business ownership.”
The Turning Point
With the gym closed and operations limited, Ryan had the time to step back and assess the business.
“In some ways, I think it was a blessing that there was so much less going on here because it gave me time to really dive into the systems and figure out what was working and what wasn’t,” he said.
Managing memberships, dues, and operations required a platform that could bring order to complexity.
“We had to figure out how to get some software and some tech that’s going to help us keep track of all of these members and keep track of what dues are owed, because that’s what’s paying our bills.”
After trying different solutions, Ryan discovered Wodify.
“Eventually, we came across Wodify. I’ve been super happy with what that’s done on the member management side of things and how it ties in with everything else that we do here.”
Why Wodify
When Ryan and his wife took over Xtreme Couture MMA, they needed a member management system that fit the needs of both their facility and their lives.
“We needed something that I could log in and I could see, ‘Okay, what are the outstanding invoices? What’s this inventory report?’”
Having that visibility from anywhere made a meaningful difference—not just operationally, but personally.
“It kind of allowed us to succeed not only as business owners, but as parents too, because we didn’t have to be physically here on property doing everything.”
The physical scale of the gym added another layer of complexity. Xtreme Couture MMA isn’t built around a single front desk or entry point.
“We’ve got, I think, five or six different doors that people can come through.”
With so many access points, having a rigid check-in process wasn’t realistic. That’s why Wodify’s flexibility—paired with support from a team that understands gym operations firsthand—made all the difference.
“We really were grateful for the experience the Wodify team had from being in our shoes and helping us work through those problems.”
The Human Element
Beyond the software, the onboarding experience stood out.
“So many of the staff that we’ve worked with… are all people who came up working in gyms.”
That shared experience mattered when solving real operational challenges.
“When we reach out to Wodify, a real person responds to us and it’s somebody that we’ve most likely met.”
The Results
As Xtreme Couture MMA continued to grow, Wodify scaled alongside it.
“The gym has grown so much that we’ve actually run out of parking,” Ryan said. “It’s a great problem to have.”
Because of that growth, he believes the improvement in communication through using Wodify is one of the biggest, and most-needed improvements at XCMMA.
“That’s the number one thing that was missing before… this member-to-ownership-management kind of communication,” he explained.
Now, members can reach out directly through Wodify—often connecting directly with ownership.
“People will send us a message and say, ‘Hey, can you put my membership on hold?’ Emily and I often are the ones who are responding to them.”
That direct connection has strengthened relationships across the gym.
“Wodify has allowed us to really have that kind of one-on-one connection with everybody who comes through the door.”
The Experience
For every fitness business, Wodify aims to be a trusted partner from day one, and more than just software.
Xtreme Couture MMA is proof of this. From their first interaction with the Wodify team through ongoing support, Ryan has seen the benefits for both operations and growth.
“From onboarding and training, to any little support issue that comes up, the response is prompt, super helpful,” he said. “I’ve had zero complaints. I’ve been so happy with the service that we’ve received from Wodify. It has just been a fantastic experience from start to now.”
If you’re not a Wodify customer yet, book a demo with our team today!
To learn more about Xtreme Couture MMA, visit the website here.
