How Wodify Sites Turned Bull Strong Fitness’ Website into a Lead Machine

About Bull Strong Fitness

Bull Strong Fitness has been serving the El Paso, TX area since 2013. It offers strength and conditioning classes and recently became an official HYROX affiliate. Bull Strong Fitness owner Leo Carrillo built the gym’s impressive reputation by providing great coaching, a strong community, and loyal members who consistently invite their friends.

And while word-of-mouth has played an impactful part in the growth of the gym, Carrillo knew that having a search engine-optimized (SEO) website was a critical piece of his marketing strategy. He wanted to ensure that anyone searching “gym near me” or “HYROX in El Paso” would find his gym near the top of the search results.

So in January, Carrillo decided to use Wodify Sites to help him with that goal. Six months later, the gym has nearly tripled its ranked keywords, quadrupled its online leads, and taken the number one search spot for “HYROX El Paso.”

The Win: A 783% Increase in Leads (and How to Do it In Your Gym)

Bull Strong’s online leads went from six in December to 47 in June. The growth came as a steady climb, not a one-time jump: 13 in January, 17 in February, 24 in March, 28 in April, 29 in May, then 47 in June.

Online Sales Portal purchases followed the same curve, from 12 in December to 62 in June, with free trials as the most popular offer. Site sessions also increased from 20 to 30 per day. The keyword growth that drove these advances really kicked in about eight weeks after launch, and accelerated from there.

Another win is that Bull Strong now outranks two of its local competitors for HYROX searches. This is happening despite both of those gyms having dedicated HYROX web pages already built, while the Bull Strong Fitness site doesn’t have one yet. The gym also sits in the top 10 for “personal trainer El Paso TX” (#8), “best gym in El Paso TX” (#8), and “CrossFit gyms El Paso” (#9).

If you’re a gym owner aiming to replicate the success that Bull Strong Fitness has seen, here are two things you’ll need:

1. A website built specifically with search in mind.
2. The knowledge that local SEO is a long-term play, not a quick, overnight success. (Remember, Bull Strong Fitness’ rankings really took off around week eight. Gyms that give up on a new site in month one never find out what month six looks like.)

How Wodify is Helping

As the Wodify team knows, that kind of online success isn’t an accident. It’s what happens when gym owners choose a custom-built, search engine-optimized website designed for conversions, and fully integrated with Wodify to help them manage leads, schedules, membership sales and more, all in one place.

Since Bull Strong Fitness chose Wodify Sites, leads flow straight into their online sales portal. Member management, online sales, and lead-nurture automation are all connected to the site itself, which is a big part of why free trial signups climbed right alongside lead volume.

Carrillo said, “I’m extremely happy with our website and the results we’ve seen since launching with Wodify. The site looks very professional and truly reflects our brand. Lead generation has been outstanding, and we’ve seen a noticeable increase in online inquiries and new member sign-ups.”

When asked about the customer service that Wodify is known for with gyms around the world, he said, “The customer service team has been exceptional throughout the process, always responsive and helpful. Everything is connected seamlessly, from our member management to online sales capabilities, making it easy for prospective members to find us, sign up, and get started. Overall, the website has strengthened our online presence, improved the way new members discover Bull Strong Fitness, and has become a valuable tool for growing our business. I highly recommend the Wodify team and their website platform.”

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Want to see what Wodify Sites can do for your gym? Book a demo with our team today!