There are a million moving parts to running a successful fitness business, and the team at Two-Brain Business gets it. From operations to marketing, there’s no need to reinvent the wheel when you can get tips and strategies from gyms that are crushing it. And that’s exactly what the ​2026 Two-Brain Business Summit is here to deliver.

On June 6-7, 2026, gym owners from all over the world will gather at the Hyatt Regency in Rosemont, IL. The summit will feature a full lineup of industry thought leaders, presenting keynotes and breakout sessions. But here’s the best part: These aren’t motivational speeches you’ll forget by Monday morning. You’ll leave the Two-Brain Business Summit with a proven, actionable game plan to start implementing in your gym immediately.

Check out the details below and then secure your spot today!

Why Gym Owners Should Attend the 2026 Two-Brain Business Summit

Two-Brain founder Chris Cooper describes this annual event as a “gift to gym owners.” It’s not your typical business conference designed to sell presenters’ services. Instead, it’s a chance to learn best practices for everything from hiring the right team to boosting business growth. Plus, you’ll connect with hundreds of other passionate gym owners who spend time in the same trenches as you do.

Here are a few things to look forward to:

• Tools, inspiration, and a sharper business model. Every session is built around business exercises that give you concrete plans to take home. Whether it’s pricing, staffing, retention, or revenue growth, the sessions are designed to identify what’s actually holding your gym back and give you a path forward.
• ​New perspectives from owners who’ve been there. The speaker lineup isn’t built around celebrities who’ve never run a gym. These are successful coaches, founders, and operators who want to share their experience to help your business grow.
• The two-track structure is built for your business. Owners and coaches split into separate tracks on both days, so you’re not sitting through content aimed at coaches when you need to work on your P&L, and your coaches aren’t stuck in owner-level sessions that don’t apply to them.
• The room is full of the right people. The Two-Brain Business Summit draws ambitious owners from across the fitness industry. You’ll meet people in every stage of fitness business ownership, and form connections that can last for years after the event.
• ​Morning workouts. For those who want to start the day right, workout sessions are available. There’s nothing like the shared struggle of a tough workout to build camaraderie and memories.

2026 Two-Brain Business Summit Speaker Lineup

This year’s speaker roster is one of the strongest Two-Brain has put together. Here’s who’s taking the stage:

• Chris Cooper: Two-Brain Business founder who built the largest gym mentorship company in the world from a simple commitment: help first.
• Mike Michalowicz: Creator of Profit First, which has helped over a million business owners get to consistent profitability. He built, rebuilt, and sold two multi-million-dollar companies before 35.
• Rick Mayo: Founder and CEO of Alloy Personal Training, which has licensed its systems to over 2,500 clubs worldwide and now runs 400 franchise locations.
• Matt Souza: Owner of CrossFit Livermore for over 12 years, producer of The Sevan Podcast, and co-founder of Media Launch, an ad agency built specifically for CrossFit affiliates.
• Dane McCarthy: Founder of The Athletic Clubs, a team-based training concept with seven studios in New York City and more opening in New Jersey, Chicago, and Washington, D.C. His model is built around community, retention, and unit economics that actually hold up.
• Dan Trink: Co-founder of The Fort, a small-group personal training gym with five NYC locations. Also an author, longtime Men’s Health and New York Times contributor, and someone who’s built multiple locations without losing what made the first one work.
• Dave Durante: NCAA All-American at Stanford, multiple-time U.S. national champion, 2008 Olympian, and co-founder of Power Monkey Fitness. He brings deep expertise in technical coaching and long-term athlete development.
• Chad Vaughn: Nine-time national champion, American record holder, two-time Olympian (2004, 2008), and founder of Barbell Mobility. His focus is on movement quality and longevity under the bar.
• Michele Letendre: CrossFit Games athlete, Level 1 Seminar Staff member, and affiliate programming lead at HWPO Training. She started at the front desk in 2009 and has held nearly every role the sport offers.
• Bill Parisi: Founder of Parisi Speed School, with over 120 affiliate locations globally. He ran a four-facility chain from 1993 to 2015, each location averaging over $1.5 million in annual revenue. His current work on tissue preparation and fascia-first training is changing how serious gyms think about longevity and retention.
• MetFix Team (Emily Kaplan, Peter Shaw, Dale King): MetFix helps gyms move beyond workouts to deliver measurable health outcomes through metabolic health, nutrition, and behavior change. Their systems are built to improve retention and increase what each member is worth to your business.
• Miranda and Julian Alcaraz (Street Parking): Co-founders of Street Parking, now in its 10th year with a global community. They’ve built something that scales without losing its soul, and their philosophy around consistency and simplicity is something every gym owner can learn from.

2026 Two-Brain Business Summit Agenda

Here’s the breakdown of what each day at the 2026 Two-Brain Business Summit looks like:

Saturday, June 6

Both rooms

• 7:30-9:00 AM: Registration & Sponsor Hall Open
• 12:00-1:30 PM: Lunch Break & Book Signing
• 4:45 PM: Two-Brain Business Summit group photo

Owners Room

• 9:00-9:30 AM: Opening—Chris Cooper
• 9:30-10:15 AM: “Never Lose an Employee Again”—Corey Lewis
• 10:15-10:45 AM: Break
• 10:45 AM-12:00 PM: “Get Noticed: How to Attract Customers”—Mike Michalowicz
• 1:30-1:40 PM: MOVE Break—HWPO
• 1:40-2:20 PM: “Your Gym Only Grows as Fast as You Do”—Joleen Bingham and Lisa Palmer
• 2:20-3:20 PM: “Care Is Currency”—Rick Mayo
• 3:20-3:35 PM: Break
• 3:35-3:45 PM: MOVE Break—Street Parking
• 3:45-4:45 PM: “AI Won’t Save You: 5 Content Strategies for Business Growth”—Dan Trink

Coaches Room

• 9:00 AM-10:15 AM: “Get Your Clients To: Train Smarter. Move Better. Stay Longer.”—Bill Parisi
• 10:15-10:30 AM: Break
• 10:30 AM-12:00 PM: Bill Parisi (cont.)
• 1:30-3:20 PM: “Stop Selling Workouts. Start Serving the Underserved”—MetFix
• 3:20-3:35 PM: Break
• 3:35-4:30 PM: MetFix (cont.)

Sunday, June 7

​Both rooms

• 7:30-9:00 AM: Two-Brain Business Summit Sponsor Hall Open
• 11:00-11:20 AM: Awards Ceremony (Owners Room)
• 11:20 AM-12:50 PM: Lunch Break

Owners Room

• 9:00-10:00 AM: “Make Money With Storytelling”—Matt Souza
• 10:00-10:10 AM: MOVE Break—Power Monkey
• 10:10-10:55 AM: “Scalable Semi-Private Training Lessons”—Brian Bott
• 12:50-1:40 PM: Workshop—Street Parking
• 1:40-2:40 PM: “The Best Results Don’t Come from Classes. They Come from Teams.”—Dane McCarthy
• 2:40-2:55 PM: Break
• 2:55-3:25 PM: “Fear of Failure Is Limiting Your Growth”—Daniel Purington
• 3:25-3:55 PM: Closing—Chris Cooper

Coaches Room

• 9:00-11:00 AM: Workshop—HWPO
• 12:50-1:30 PM: “Keep Members for 1,000 Sessions”—Eric Conner
• 1:30-2:40 PM: Workshop—Power Monkey
• 2:40-2:55 PM: Break
• 2:55-3:55 PM: Power Monkey (cont.)

Catch Up With Wodify at Two-Brain 2026

​Wodify is proud to be a Premier Sponsor of the 2026 Two-Brain Business Summit, and we’d love to see you there.

Stop by our booth anytime during the event for Wodify swag, expert advice and fun! And if you’re not a Wodify client yet, be sure to book a demo with our team today.

We’ll see you at the summit!