Wodify’s Brand Evolution: Why Now?

When Wodify was founded over a decade ago, a central tenet of our brand was—and still is—Platform First. For us, that means building an all-in-one software platform for fitness and wellness entrepreneurs to run, grow, and evolve their businesses. Rather than creating one-off tools or stitching together different systems, we’ve always focused on developing a single, configurable platform that simplifies operations and gives founders, leaders and managers the flexibility they need to run their business—from CrossFit to yoga, sports performance to HYROX.

As our company has grown and our brand profile has risen, we realized our external image no longer reflected the breadth of our platform or the strength of our internal values. So, we set out to evolve our brand in the same way we do everything at Wodify—with intention and focus. Our new brand pays homage to how far we’ve come and reflects how we’ve evolved as a company, which is to become more founder-focused. 

A Look that Captures Our Energy

Our new look and feel is designed to visually represent who we are as a company: bold, confident and always on the move. It’s flexible—just like our platform—and its dynamic shapes and electric colors speak to Wodify’s commitment to being a modern, trusted partner to our customers every single day. This really comes through in our new W mark, which captures all of the above (and looks super cool, too!).

The New Wodify.com

To bring our new brand to life, we’ve launched a new website, designed to inspire, empower and motivate fitness owners to reach new heights. Sleek, colorful photography and videos that feature Wodify’s customers reflect the authenticity of our company and the trust we have established with entrepreneurs. Most importantly, it’s more user-friendly than our old website and does a better job of communicating everything we offer fitness and wellness businesses.

Putting It Succinctly: Our New Tagline

We have a newly minted tagline: “Built To Build You Up^TM”. Because everything we do,we do for our customers. There’s no point in relentlessly improving our product or releasing new features if it doesn’t ultimately serve the business owners who rely on Wodify to run their gyms, studios, academies, communities and fitness centers.

Built for Building the Future

This is more than just a refreshed look. This is Wodify doubling down on our mission to help gym owners grow their followings and make their clients healthier, stronger and better. The fitness industry never sits still, and neither do we—and this new look is made to keep pace. 


So, we hope you like it. We put in the work—and we’ll never stop evolving how we build our tech or how we build our brand. (We know you get it.) Thanks for being on this journey with us. Here’s to Wodify’s next chapter, and beyond.