Over just the past few years, HYROX has exploded in popularity around the world. You’ve probably seen the tidal wave of popularity in your own market. And that’s why it’s no surprise that savvy fitness business owners are exploring options to add HYROX into the mix at their gyms. If that’s you and you’re wondering how to open a HYROX gym, we’ve got you covered!

HYROX operates a global partnership program for affiliated gyms, allowing official partners to host HYROX classes, training sessions, and events. There are now over 2,500 affiliated gyms worldwide, and this number is increasing rapidly, reflecting the strong growth and demand for HYROX.

On Wodify’s “The Next Rep” podcast, HYROX HQ’s David Magida, a gym owner himself, put it perfectly: “What a great opportunity, if you are the first in your market to be launching a HYROX gym you get to corner the market.” As an official affiliate, you also gain the ability to use the HYROX brand name to promote your classes and events, benefiting from official marketing materials and increased visibility.

In fact, Douglas Gremmen of HYROX HQ shared a staggering statistic: four years ago, a London event had 670 people. This year, an event in Birmingham has 25,000.

And if you’re a growth-minded gym owner or an aspiring founder looking to open a new HYROX gym, you could be perfectly positioned to capitalize on the movement—if you do it right.Through our in-depth interview with the crew at HYROX HQ and by bringing together some of the most useful information and resources available, we’ve created this step-by-step guide to help you open a HYROX gym or add HYROX to your existing fitness facility, covering everything from affiliation to setting up HYROX workout tracking.

Why Opening a HYROX Gym—or Adding It to Your Programming Lineup—Is a Smart Play for Gym Owners

Before we dive into each step of the process, here are a few reasons why HYROX could be the future of fitness, and why gym owners should consider adding HYROX to their fitness services.

1. It’s pretty straightforward. Becoming an official HYROX Training Club gives you the “business in a box” model that shows you how to open a HYROX gym and how to run it like a well-oiled machine. Most gyms can become HYROX affiliates, and many gyms incorporate HYROX group classes and group training into their schedules to maximize space and member engagement.
2. There’s significant revenue potential. With a minimal upfront investment and the opportunity to score the “first mover advantage” in your area, HYROX could be a major additional revenue stream for your fitness business. First, there’s potential for attracting new customers in your market. Second, diversifying your training options can help raise membership rates. And don’t forget the retention benefits as your community enjoys new challenges. HYROX affiliates and their members also gain access to exclusive discounts on race entries and early event registration, as well as special partner events.
3. The community changes the game. Global momentum within the HYROX community doesn’t seem to have an end in sight, which likely means long-term market viability for your gym. And with that community come client benefits like motivation and satisfaction, driving up retention numbers for your business. HYROX programming allows members to benchmark their fitness level, develop an effective race strategy, and even create their own workouts to suit individual goals.

“For the [licensing] price, it’s a no-brainer. People like that the programming never changes—there’s something refreshing about the consistency. CrossFit is always evolving, which we all love, but a lot of people are drawn to HYROX because they know exactly what to expect. It’s nice to have an option like that.” – Kaylyn & Jeremy Lancaster, owners of Triad Training, when asked what gym owners should know about opening a HYROX gym.

What It Means to Be a HYROX Gym

Only official affiliates can use the HYROX name in marketing and advertising, as HYROX recommends strict brand usage to protect its trademark and ensure consistency.

There are three main benefits to being a HYROX gym, also known as a HYROX Training Club.

1. Offer HYROX training classes

The most obvious benefit is being able to offer HYROX training classes at your gym. With the growing popularity of HYROX around the world, people in your area are looking for these classes. Licensing to be a HYROX Training Club allows you to create progressive programming cycles and run HYROX-specific workshops.

2. Conduct HYROX Physical Fitness Tests

Next, your members will love testing their progress through race simulations, HYROX Physical Fitness Tests, and in-house challenges or seasonal competitions. The HYROX PFT, which stands for HYROX Physical Fitness Test, is an in-gym only test used to benchmark athletes’ fitness levels and help determine appropriate race divisions. Implementing reliable HYROX workout tracking for gyms helps you monitor these improved results, directly driving member motivation and retention.

As seasoned gym owners know, improved results through performance tracking drives retention for the business and motivation for members.

3. Attract and serve local HYROX athletes

Lastly, there are a number of business advantages to becoming a HYROX gym. You’ll likely notice new member acquisition from HYROX event hype and marketing support. After all, there’s brand power in being associated with HYROX, plus you must have a HYROX license in order to market and advertise “HYROX training” in your space. You’ll also get partner discounts and early access for your members to major events, which sell out quickly around the globe.

How to Open a HYROX Gym: 5 Steps to Get Started

1. Test Your Local Market for HYROX Demand

• Check with your current members. Identify runners, endurance athletes, and functional fitness competitors. Then send a quick survey or ask in your community to see how many would train for a HYROX-style event soon. CrossFit gyms and CrossFit affiliates often have a strong base for HYROX training, making them ideal environments to introduce HYROX programming.
• Run a low-lift test event. Host a HYROX-style workout or mini-challenge and measure sign-ups vs. attendance, energy/engagement, and how many people ask for another one or bring friends.
• Pilot a small training group. Start with 2–3 committed members for 4–6 weeks and use their results and word-of-mouth to confirm demand before scaling up.
• Run a local Google search. Using the term “HYROX,” see if reviews mention classes.
• Check out the HYROX partner map. On it, you’ll be able to see where other HYROX Training Clubs and Performance Centres are in your area. Bootcamps and personal trainers with a dedicated space can also apply for HYROX affiliation, even if they are not gym owners.

2. Understand the HYROX Licensing Model and Costs

If you’ve done some research, you already know that HYROX is set up with a low-risk, high-reward structure. It’s not a franchise but instead designed to be an additional revenue stream for your fitness business.

With a minimal investment of less than $1,500 per year, one new member could essentially pay for your annual fee. Plus, the HYROX model uses assets you already have, such as your facility space, coaches, and equipment.

Similar to being a CrossFit affiliate, being a HYROX-affiliated facility gives you marketing rights, brand alignment, and community exposure. It also gives you the ability to run official HYROX-style classes, PFTs (Physical Fitness Tests), and race sims. Lastly, your fitness business will be listed in the HYROX Training Club Finder.

3. Choose Between a HYROX Training Club or Performance Centre

There are actually two options for opening a HYROX gym. The most common path is to become a HYROX Training Club.

Any gym can qualify, making it ideal for fitness businesses that already offer CrossFit, functional fitness, personal training, HIIT, etc. Programming is designed to be integrated into—as opposed to replacing—your regularly-scheduled programming. Space requirements are flexible, and the monthly cost is the lower of the two HYROX affiliation choices.

Comparison of HYROX Training Clubs vs. Performance Centres:

Both Training Clubs and Performance Centres gain access to the HYROX Performance Hub, an all-in-one programming platform that provides structured workouts, training resources, and class facilitation tools to help systematically improve athlete performance and optimize race preparation

The premium option is to become a HYROX Performance Centre. First, this alternative is designed to replicate race-day setup for serious athletes, which requires a minimum of just under 2,000 square feet (1,937.5 to be exact) of dedicated HYROX floor space. In addition, HYROX Performance Centres must use the official equipment, including HYROX, CENTR, and Concept2, and the monthly fee is higher than the HYROX Training Club option. Performance Centres may also be granted geographic area exclusivity, allowing them to operate within a designated region without direct competition from other affiliated gyms.

If you’re unsure which option is best for your business, the HYROX team is available to help you explore the two paths in detail.

4. Meet the HYROX Coaching and Equipment Requirements

Whether you’re opening a HYROX Training Club or Performance Centre, it’s helpful to know all the requirements in advance.

It goes without saying that safety is the top priority, so you’ll need enough room to run HYROX classes and set up all required equipment. The ability to host small in-house race events or simulations is beneficial.

For running, treadmills or a 1,000m running space is required. From there, functional workstations should include the following:

• SkiErg machines
• 2 rowing machines
• Sled push track with bumpers
• Sled pull setups with ropes
• Kettlebells (35lbs, 53lbs, and 70lbs pairs)
• Sandbags (25-70lbs)
• Wall balls (10lbs, 14lbs, 20lbs)

HYROX licensing also requires a specific education path for coaches. At minimum, coaches must have a national personal training certification and complete two HYROX365 Academy courses.

5. Apply to Become an Official HYROX Partner Gym

Once you’ve made the decision and know how to open a HYROX gym, applying to be a Hyrox Training Club is simple.

HYROX licensing also requires a specific education path for coaches. At minimum, coaches must have a national personal training certification and complete two HYROX365 Academy courses. The HYROX Academy is part of a broader education ecosystem that offers foundational and advanced certifications, including the performance coach level, to support ongoing professional development.

Assuming that your gym meets the space and equipment standards, you’ll decide if you want to be a Training Club or Performance Centre, and create an account on the HYROX365 portal. That’s where you’ll submit the partnership application, provide billing details and choose your payment plan. Once your activation is complete, congratulations—you’re officially a HYROX gym!

6. Choosing the Right Software for Your HYROX Training Club

Choosing the right software for your HYROX gym is essential for streamlining operations, managing athlete performance, and creating a seamless member experience. From workout tracking and class scheduling to billing and performance insights, the best HYROX gym software should support the unique needs of hybrid training environments while helping you grow your community. Learn more about how Wodify supports HYROX Training Clubs with tools and features designed specifically for functional fitness and performance-driven training spaces.

Marketing and Promoting Your HYROX Gym

Getting your gym noticed starts with tapping into the recognized HYROX brand you’ve got access to. As a HYROX affiliate training club, you’re part of something bigger that fitness enthusiasts already know and trust. Don’t be shy about it. Feature that HYROX brand front and center on your website, share it on your social media profiles, and make it widely visible across your marketing channels.

Share your gym’s story, shout member achievements, and get people hyped about upcoming HYROX events or training sessions you’re hosting. Engaging content is where the magic happens, especially behind-the-scenes looks at your HYROX classes that show the real energy. These ongoing updates keep your current community coming back for more.

Update your gym’s website  so it’s clear that your location provides HYROX training, is an affiliated HYROX gym, and is a HYROX training club in your city. When people in your area are searching for HYROX classes or events nearby, you want to be the first brand they see. Claim your listing on the HYROX Training Club Finder and keep it updated.

Turn that awareness into action. Offer free trials or introductory HYROX training sessions. There’s nothing quite like letting prospective members experience that unique energy and challenge firsthand before converting them into training club members. When you combine smart digital marketing, an optimized website, and the credibility that comes with the HYROX brand, you’re going to be the go-to destination for HYROX training in your community.

Hosting HYROX Events and Community Meet-ups

Hosting HYROX events and community meets helps you build a community that actually sticks around, positioning your gym as the go-to spot for local fitness fanatics. As a HYROX affiliate gym, you’ve got this incredible opportunity sitting right in front of you to organize killer in-house events like HYROX Physical Fitness Tests (PFTs), race simulations, and seasonal challenges that’ll have your members talking for weeks. 

You should make these events accessible to everyone, from your weekend warriors to your elite athletes, and celebrate every single achievement to keep that motivation burning bright. Even a little recognition goes a long way. Promote your HYROX events through your social media channels, email newsletters, and local advertising to help them gain popularity. Share those highlight reels, action shots, and results that showcase the excitement and community spirit your training club brings to the table.

You’re also attracting new HYROX athletes who are hungry to join a vibrant, supportive community. This approach will establish your gym as the premier HYROX training club in your area.

Let Wodify Help You Lead a HYROX Fitness Movement

If you’ve been thinking about how to open a HYROX gym—or whether it’s the right move for your fitness business—now is the time to take action.

HYROX momentum is building, and gym owners who get in the game early stand to gain the biggest long-term advantage. With the right approach, the small up-front investment could turn into a significant new revenue stream for your business.

And the best part is, Wodify is here to help!

Wodify is an all-in-one platform and the ideal software for HYROX training centres, designed to help you launch and scale your business. HYROX programming is available through the Wodify marketplace from HWPO, PRVN, and The Progrm HYROX. Simply head over to the Wodify marketplace and filter by HYROX to see your options!Ready to build your HYROX gym with Wodify? Book a demo with our team today!