PushPress Pricing: How Much Does It Actually Cost?

You are probably looking at PushPress pricing because you want something simple and predictable. You also want tools that actually help you grow, not just process payments.

The starter price looks friendly, but your real cost lies in add-ons. Payment processing, marketing tools, and extra apps can stack up fast as you grow.

If your margins already feel tight, even small surprises in software costs matter. Unpredictable costs can disrupt your cash flow and make financial planning harder for gym owners. Time spent switching between tools, chasing reports, or waiting on support hits your bottom line too.

There is another way to look at this choice. Instead of asking “What is the cheapest?,” you can ask “What setup gives me one clean system, clear pricing, and real support?”

This guide breaks down how PushPress pricing works, what changes your bill, the hidden costs to watch, and where Wodify fits as a simpler alternative, so you can choose what serves your gym long term.

PushPress pricing at a glance:

• PushPress pricing is tiered, with a free core plan and paid options ranging from $159 to $559 per month, plus additional fees for add-ons such as workout tracking, marketing tools, and branded apps.
• The free PushPress Core plan offers basic gym software features such as member tracking, billing, scheduling, and reporting, but it comes with much higher transaction fees than paid plans.
• Wodify offers a better value by providing an all-in-one gym management platform built-in marketing, automation, workout tracking, branded websites and apps, and human support, reducing the need for disconnected add-ons and simplifying operations for gym owners.
• PushPress is designed primarily for CrossFit and functional fitness gyms, offering tools for class scheduling, billing, attendance, and basic workout tracking, but may lack comprehensive automation and integration for specialized or growing gyms.
• The a la carte setup of PushPress can lead to hidden costs and complexity as gyms add multiple softwares and features, increasing learning time and complicating data management.

Here is a simple PushPress pricing overview based on their current site:

The PushPress free plan, based on PushPress Core, offers limited features and higher transaction costs than paid plans. Upgrading to a paid tier unlocks more integrations and advanced functionality.

Many owners first see the Free plan or a Pro promo and think, “Great, low risk.” The bill feels light until you add Train for workouts, Grow for marketing automation, and a branded app, then look at processing fees over a full year. The Pro Plan is a step up from the free plan, offering rank tracking, more setting flexibility, and lower processing rates, while the Max plan adds even more features for established gyms.

Pricing for any software product can change, so always confirm live numbers with PushPress sales before you decide. Still, this snapshot shows how the base price and the full-stack price can differ significantly for the same gym.

What affects PushPress pricing?

PushPress pricing starts with your core plan, then grows as you add more features. The plan you choose, how you process payments, and which add-ons you buy all change your real monthly cost.

First, your core tier sets your base fee and your processing rates. These processing rates are credit card processing fees that vary by plan. Free has no monthly fee, but charges higher credit card and ACH percentages than Pro and Max. As your revenue grows, that rate difference in credit card processing fees alone can cost hundreds of dollars a month.

Next, add-ons like Train, Grow, and the Branded App each add their own monthly line item. Train starts at $24 per month, Grow is $329 per month, and the Branded App is $81–$97 per month. The Grow plan costs $329/month and includes a full CRM with automated workflows, email, SMS marketing tools, and website hosting. A “full stack” setup with everything is listed at around $559 per month before taxes and any external tools.

Finally, contract terms and promotions matter. Some gyms sign up during a special deal, then see their invoice jump when discounts end, or when higher usage pushes them into a different mix of modules and processing fees.

The hidden costs of PushPress

The PushPress pricing page shows clear plan prices. However, the hidden costs live in how many apps you juggle, how your team works, and what you must bolt on to get all the tools you need to grow your business.

Additional costs for needed features

PushPress splits the experience across multiple tools: Core, Member App, Staff App, Train, Screens, and Grow. Each has its own interface and, in Grow’s case, a completely separate CRM built on another software called GoHighLevel. Check-ins are managed through these separate apps, which can complicate attendance tracking and create extra steps for your staff. That means more training, more tab-hopping, and more context switching for you and your staff.

Communication and data also get scattered. Your billing and attendance history live in Core. Your automated nurture flows, landing pages, and some lead details live in Grow. Managing lead and member data across these modules can be challenging, especially when consolidating information or ensuring data security. 

If you use Mailchimp or other tools on top of that, your marketing costs increase. You spend more time piecing together what a single lead or member has seen and done.

Processing fees

Payment processing fees are another quiet factor to consider in the price. On the Free plan, credit card rates start at 4.19 percent plus $0.30 per transaction, and ACH rates are higher than Pro and Max. Payment processing fees vary by plan, with credit card rates ranging from 2.75% to 4.19% and ACH rates ranging from 0.79% to 2.19%, plus per-transaction fees.

At even $15,000–$20,000 in monthly revenue, that difference can be as significant as a second software subscription. Advanced reporting often requires external tools or higher-tier add-ons, making it harder to get the in-depth insights you need.

Industry data shows that cost concerns drive 41% of membership cancellations (per Personal Trainer Pioneer). When your real costs are spread across modules and higher fees, it becomes harder to protect both member pricing and your own margins. Users have noted that PushPress can become costly due to transaction fees and the need for add-ons to access certain features.

A simpler alternative to PushPress

If you feel tired just looking at that stack, you are not alone. Many owners want fewer moving parts, not more. This is where Wodify comes in: an all-in-one solution that streamlines operations for gym owners.

Wodify is built as a single, configurable platform for admins, coaches, and clients. Scheduling, billing, performance tracking, communication, marketing workflows, and advanced automations live in one system, with one app for clients and coaches rather than a handful of separate apps. Wodify supports workout programming, making it easy to deliver and track workouts for group fitness and functional fitness gyms. This helps you manage group classes, check-ins, and member progress all in one place.

On the pricing side, Wodify plans start at $79 per month per location.

Wodify also focuses on built-in growth tools instead of integrating with disconnected systems. Lead management, automations, marketing tools, and task workflows are part of the Accelerate and Ultimate plans, so you do not need something like Grow on the side.

Wodify is known for its stellar human (not A.I.) support to make the transition process seamless. Wodify offers guided migration, training, and a customer success team that works with you beyond launch. The whole product and roadmap exist to live up to one promise: it’s built to build you up.

🥊 Must Read: See how PushPress stacks up against Wodify in this head-to-head comparison.

What customers say about PushPress

Public reviews of PushPress often start positive. Many owners like the Free plan, the modern branding, and the fact that gym people founded the company. Businesses such as CrossFit gyms, boutique studios, and personal training operations report that PushPress has a polished interface and is built by gym owners, both of which enhance its usability.

The patterns change as gyms grow and discounts drop off. Some reviews mention confusion about modular pricing, frustration with managing too many apps, and surprise at how much it costs to get marketing tools and branded apps on top of the core system.

You can also find stories from gyms that switched from PushPress to other platforms because of reporting, support, or feature gaps. When comparing the two platforms, owners often highlight differences in customer experience. Wodify’s own pricing and compare pages include quotes from owners who moved over for stronger reporting, better support, or an all-in-one setup.

Here is the important thing: every platform has fans and critics. Your job is to look past star ratings and ask whether the themes in those reviews match what you need or what you absolutely want to avoid. Consider if PushPress is a good fit for your specific business by weighing its features, strengths, and how well it serves your gym’s size and needs.

How to migrate from PushPress?

If you are already on PushPress, the idea of moving systems can feel heavy. But with the right plan, migration can be straightforward.

The first step is a clean audit. List your current PushPress plan, which add-ons you use, and any tools plugged in around it, like Mailchimp or separate CRMs.

Export member, billing, and attendance data for at least the last 12–24 months so nothing important gets lost.

From there, you pick a switch date that works with your billing cycles and season. Wodify’s team can import your data, configure memberships and schedules, and train you on how to get the most out of the platform before you turn anything on for members. Most migrations occur without downtime when the process is carefully staged.

Member communication matters as much as the tech. Simple FAQs, in-app announcements, and a few clear emails or texts mean clients see the change as an upgrade, not a hassle. It’s also key to maintain strong member engagement during migration, using targeted messaging and updates to keep everyone informed and connected.

Next steps:

• Get a competitive price quote: Attend a live product demo, discuss your needs, and ask questions. You’ll get a straightforward quote for a better alternative to PushPress.
• Get a personalized migration plan: Wodify experts will work with you on your timeline to securely and effortlessly move your off of PushPress. Switching has never been easier.

FAQs

Is the PushPress platform good for CrossFit gyms or boutique studios?

The PushPress platform is often considered a good option for small CrossFit gyms and boutique studios. It covers core gym management needs like class scheduling, billing, and member engagement. However, as you add or require more features, the platform can become complex and costs may rise. PushPress is transparent about pricing and has no hidden fees, but you should review which features are included in your plan.

What add-ons or modules does PushPress offer, and what do they cost?

PushPress offers several add-ons, including PushPress Grow, a marketing and CRM module that automates lead capture, lead nurturing and new member retention workflows and costs $329/month, and PushPress Train, a workout programming and tracking tool which starts at $24/month. 

What’s the difference between PushPress Free and paid plans?

PushPress Free is a basic plan that provides essential gym management features without a monthly fee, but it includes higher transaction fees and limited access to integrations and advanced features. Paid plans unlock more capabilities and integrations. When comparing the free and paid options, consider which features you need for your gym’s growth and whether the free tier covers them.

How flexible are PushPress plans and pricing?

PushPress offers flexible plans with multiple pricing tiers to fit different business needs. You can choose the plan that matches your gym size and feature requirements. Class scheduling and management are included, but advanced features may require higher tiers or add-ons. The platform is upfront about costs, with no hidden fees, and does not require direct debit for payments.

How does PushPress compare to other gym management software platforms?

Compared to other gym management platforms, PushPress has a decent freemium plan. However, more powerful solutions like Wodify offer more advanced features or a better fit for larger operations. Consider which gym management software aligns with your business model, budget, and requirements for features such as personal training, automated messaging, and flexible plans.

Does PushPress support member retention and gym launch success?

PushPress supports member retention through engagement tools such as automated messaging and targeted campaigns. It offers all the features needed for gym management, but some require add-ons or higher-tier plans. Choosing the right software is key to a successful gym launch, so compare platforms carefully to ensure you get the best fit for your gym’s needs and growth plans.

What are the disadvantages of PushPress pricing?

The main disadvantages of PushPress pricing show up as you grow and add tools. Core plans look simple, but relying on add-ons like Train, Grow, and the Branded App can make the full stack expensive and complex.

Higher processing fees on the Free plan also eat into margin as your volume climbs. Many owners eventually find that the total cost of ownership matters more than the first month’s invoice.

How much are PushPress’s addons?

PushPress addons are billed separately from your Free, Pro, or Max plan. Train starts at $24 per month, Grow costs $329 per month, and the Branded App runs about $81–$97 per month.

If you want all three active, you are looking at hundreds of dollars in add-ons every month on top of your core plan and processing fees. Always ask sales for a written, full-stack quote before you decide.

Is PushPress pricing suitable for smaller gyms?

PushPress pricing can fit smaller gyms that value the $0 monthly Free plan. Very early-stage gyms with low revenue often prefer “pay as you grow” fees rather than a fixed subscription.

The tradeoff is higher processing rates and fewer built-in growth tools unless you add Grow and other modules. If you expect to grow headcount and revenue over the next 12–24 months, you should model that future cost today and consider Wodify.

How much is PushPress per month?

PushPress pricing currently lists three main levels: Free at $0 per month, Pro at $159 per month, and Max at $229 per month.

That does not include Train, Grow, or the Branded App, which add their own monthly costs. When comparing PushPress pricing to an all-in-one system like Wodify, always compare the full-stack price, not just the entry tier.

Does PushPress offer a free trial?

PushPress goes further than a standard free trial by offering a Free plan with no monthly software fee. You can run your gym on it, but you will pay higher processing rates than on paid tiers.

That tradeoff can make sense for very new gyms, but less sense once your monthly volume grows. At that stage, many owners prefer predictable software pricing with lower transaction fees.

Is PushPress worth the cost?

PushPress pricing can be worth it for gyms that only need basic features. If you are comfortable with using multiple apps and websites, higher fees on Free, and a separate CRM in Grow, it may fit your priorities.

For founders who want a single platform with built-in marketing, workflows, and robust reporting, Wodify often delivers better long-term value at a similar or lower all-in cost.

Happy with the Cost of PushPress?

You have seen how PushPress pricing works, where the hidden costs sit, and how Wodify approaches the same problems. The next step is to put numbers against your actual business and see which option feels cleaner.

Remember that software choices affect more than your bank account. They affect your time, your staff energy, and how confident you feel about your numbers every month.

Wodify exists to make the hard parts of running a fitness business easier, not harder. Your job is to pick the teammate who helps you do that.

Put Wodify to the test

At some point, you need to see how these tools feel with your own data. A Wodify product demo lets you bring your pricing needs, technical requirements, and systems into the conversation, not just look at a feature list on  a site.

During a live session, the Wodify team can walk you through scheduling, payments, performance tracking, lead flows, automations, and reporting in one place. Because Wodify is founder-owned, not venture-funded, the focus is long-term value for you, not short-term signups.

Here is a simple feature and pricing comparison table that highlights big wins for gyms moving from PushPress to Wodify:

Wodify pricing starts at $79 per month per location, with the current $1 per month promotion through the end of 2025, so you can test the platform with minimal risk.

When you put this next to a PushPress Pro or Max stack plus Grow and other add-ons, the total value story becomes very clear.

Read customer stories

Numbers and features matter, but stories seal the decision. Seeing how other gyms use Wodify to grow revenue, save time, and keep members longer helps you picture your own future.

Wodify’s customer success stories include CrossFit boxes, martial arts academies, strength gyms, and hybrid studios that switched from other platforms, including PushPress. Many report better retention, more transparent reporting, and hours saved each week after consolidating their tech stack.

Industry data backs this up. Gyms with strong onboarding and consistent engagement can see retention rates of 70–80 percent or higher, while the typical gym loses nearly 30 percent of members each year. A system that keeps your team organized and your members engaged is not just a nice-to-have; it is a revenue strategy.