PushPress Pricing: How Much Does It Actually Cost?

As you’re exploring PushPress pricing or other gym management solutions, the most important thing to keep in mind is which solution will best serve your fitness business for the long term.

From processing payments to automated workflows and everything in between, your software should offer you hassle-free operations and growth.

Oftentimes, fitness business owners will compare software strictly on price. And this truly might be because it’s the only thing you know to ask about. Not unlike your prospective clients when they searching for a new gym, sometimes you don’t know what you don’t know!

But with PushPress pricing specifically, keep in mind that the price listed on the company’s website may not be what you actually end up paying. In other words, the starter price may look doable, but add-ons could make a substantial difference. With PushPress, payment processing, marketing tools, and extra apps can stack up fast—especially as your fitness business grows.

In addition, don’t forget how valuable your time is. What if you’re constantly switching between tools, chasing reports, or waiting on support? That could impact your bottom line as well.

So instead of asking about the cheapest option, the better question is, “Which gym management software gives me one clean system, clear pricing, and real support?”

Today, we’re looking at how PushPress pricing works, and hidden costs to look for. We also (obviously) want to show you why Wodify is among the best PushPress alternatives. That way, you can make an informed decision as to which software will help you run and grow your gym.

PushPress Pricing At a Glance:

Let’s take a high-level look at the tiered PushPress pricing.

• For new business owners, a free PushPress Core plan is available. It offers basic gym software features such as billing, scheduling, and reporting. At first glance, this may seem like a helpful way to get your gym up and running. However, the $0 monthly fee does not include processing fees for client billing, and comes with higher transaction fees than paid plans. These fees can add up quickly, providing unexpected expenses for new gym owners.
• Paid options range from $159 to $559 per month, plus additional fees for add-ons. ​For example, PushPress Train is an add-on for workouts, PushPress Grow is an add-on for marketing automation, and a branded app is also available to add on.
• ​The Pro Plan is a step up from the free plan, offering rank tracking, more setting flexibility, and lower processing rates, while the Max plan adds even more features for established gyms.
• PushPress is designed primarily for CrossFit and functional fitness gyms. This means it may lack essential tools for specialized or growing gyms.
• The a la carte setup can lead to hidden costs and complexity as gyms add multiple features. This can also increase learning time and complicate data management.

Here is a simple PushPress pricing overview based on the company’s website:

Please note: Software pricing can change, so always confirm live numbers before deciding.

Hidden PushPress Pricing Surprises

​The PushPress pricing page shows clear plan prices. However, hidden costs can start appearing depending on how many apps you juggle, how your team works, and what you must bolt on to get all the tools you need to grow your business.

To keep it simple, PushPress pricing starts with a core plan, then grows as you add more features. Your real monthly cost will come from which plan and add-ons you choose, and how you process payments.

Processing Fees

First, your core tier sets your base price and your processing fees. For example, PushPress Free has no monthly fee, but charges higher credit card and ACH percentages than Pro and Max. As your revenue grows, that rate difference in credit card processing fees alone can cost hundreds of dollars a month.

​Diving in more, credit card rates on the Free plan start at 4.19 percent plus $0.30 per transaction, and ACH rates are higher than Pro and Max. From there—depending on your plan—credit card rates range from 2.75% to 4.19%, and ACH rates range from 0.79% to 2.19%, plus per-transaction fees.

Doing the math, if you’re billing $15,000–$20,000 in monthly revenue, that difference can be as significant as a second software subscription. Advanced reporting often requires external tools or higher-tier add-ons, making it harder to get the in-depth insights you need.

Industry data shows that cost concerns drive 41% of membership cancellations (per Personal Trainer Pioneer). When your real costs are spread across modules and higher fees, it becomes harder to protect both member pricing and your own margins. Users have noted that PushPress can become costly due to transaction fees and the need for add-ons to access certain features.

Add-On Features

Next, add-ons like Train, Grow, and the Branded App each add their own monthly line item. PushPress splits the experience across multiple tools: Core, Member App, Staff App, Train, Screens, and Grow. Each has its own interface and, in Grow’s case, a completely separate CRM built on another software called GoHighLevel. Check-ins are managed through these separate apps, which can complicate attendance tracking and create extra steps for your staff. That means more training, more tab-hopping, and more context switching for you and your staff.

Train starts at $24 per month, Grow is $329 per month, and the Branded App is $81–$97 per month. PushPress Grow includes a full CRM with automated workflows, email, SMS marketing tools, and website hosting. This “full stack” setup with everything is listed is $559 per month before taxes and any external tools.

CrossFit or functional fitness gyms looking for all the tools required to run and grow your business can currently expect to pay $559/month before taxes or processing fees.

​Communication and data also get scattered. Your billing and attendance history live in Core. Your automated nurture flows, landing pages, and some lead details live in Grow. Managing lead and member data across these modules can be challenging, especially when consolidating information or ensuring data security.

If you use Mailchimp or other tools on top of that, your marketing costs increase. You spend more time piecing together what a single lead or member has seen and done.

Pro Tip: Pay attention to contract terms and promotions for any gym management software. Some gyms sign up during a special deal, then see their invoice jump when discounts end, or when higher usage pushes them into a different mix of modules and processing fees.

FAQs

​How much is PushPress pricing per month?

PushPress pricing currently lists three main levels: Free at $0 per month, Pro at $159 per month, and Max at $229 per month. That does not include Train, Grow, or the Branded App, which add their own monthly costs. When comparing PushPress pricing to an all-in-one system like Wodify, always compare the full-stack price, not just the entry tier. The full PushPress stack can cost upwards of $559 per month, plus processing fees.

​Does PushPress offer a free trial?

PushPress goes further than a standard free trial by offering a Free plan with no monthly software fee. You can run your gym on it, but you will pay higher processing rates than on paid tiers. That tradeoff might appear appealing for very new gyms, however the free tier comes with significantly higher processing fees (compared to paid plans). These fees can add up quickly, providing unexpected expenses. Therefore, many new gym owners prefer predictable software pricing with lower transaction fees.

Is PushPress good for CrossFit gyms or boutique studios?

PushPress is often considered a good option for small CrossFit gyms and boutique studios. It covers core gym management needs like class scheduling, billing, and member engagement. However, as you add or require more features, it can become complex and costs may rise. PushPress pricing seems transparent upfront, but you should review which features are included in your plan.

What add-ons does PushPress offer, and what do they cost?

PushPress offers several add-ons. PushPress Grow is a marketing and CRM option for $329/month, and PushPress Train—starting at $24/month—is designed for workout logging and performance tracking. A branded app is also available for $81-$97/month. The full PushPress stack can cost upwards of $559 per month, plus processing fees.

What’s the difference between PushPress Free and paid plans?

PushPress Free is a basic plan that provides essential gym management features without a monthly fee. However, it includes much higher transaction fees and limited access to integrations and advanced features. Paid plans unlock more capabilities and integrations. When comparing the free and paid options, consider which features you need for your gym’s growth and whether the free tier covers them. Then be sure to budget for unexpected transaction fees.

How flexible are PushPress pricing and plans?

PushPress offers flexible plans with multiple pricing tiers to fit different business needs. You can choose the plan that matches your gym size and feature requirements. Class scheduling and management are included, but advanced features may require higher tiers or add-ons.

How does PushPress compare to other gym management software platforms?

Compared to other gym management platforms, PushPress has a decent free plan. However, what often impacts new gym owners is the high cost of processing fees that comes with the free plan. More powerful solutions like Wodify offer more advanced features, or are a better fit for larger operations. Consider which gym management software aligns with your business model, budget, and requirements for additional features.

What are the disadvantages of PushPress pricing?

The main disadvantages of PushPress pricing show up as you grow and add tools. Core plans look simple, but relying on add-ons like Train, Grow, and the Branded App can make the full stack expensive and complex. Higher processing fees on the Free plan also eat into margin as your volume climbs. Many owners eventually find that the total cost of ownership matters more than the first month’s invoice.

Is PushPress worth the cost?

PushPress pricing can be worth it for gyms that only need basic features, and don’t mind paying higher processing fees. If you are comfortable with using multiple apps and websites, higher fees on the free plan, and a separate CRM in Grow, it may fit your priorities.

​Don’t Like PushPress Pricing? Here’s A Better Alternative

If you feel tired just looking at that stack, you are not alone. Many owners want fewer moving parts, not more. This is where Wodify comes in: an all-in-one solution that streamlines operations for gym owners.

Wodify is built as a single, configurable platform for admins, coaches, and clients. Scheduling, billing, performance tracking, communication, marketing workflows, and advanced automations live in one system. Plus, there’s just one app for clients and coaches, rather than a handful of separate apps. Wodify supports workout programming, making it easy to deliver and track workouts for group fitness and functional fitness gyms. This helps you manage group classes, check-ins, and member progress all in one place.

On the pricing side, Wodify plans start at $79 per month per location.

Wodify also focuses on built-in growth tools instead of integrating with disconnected systems. Lead management, automations, marketing tools, and task workflows are part of the Accelerate and Ultimate plans, so you do not need something like Grow on the side.

Wodify is known for its stellar human (not A.I.) support to make the transition process seamless. Wodify offers guided migration, training, and a customer success team that works with you beyond launch. The whole product and roadmap exist to live up to one promise: it’s built to build you up.

Must Read: See how PushPress stacks up against Wodify in this head-to-head comparison.

Put Wodify to the Test

At some point, you need to see how these tools feel with your own data. A Wodify product demo lets you bring your pricing needs, technical requirements, and systems into the conversation, not just look at a feature list on a site.

During a live session, the Wodify team can walk you through scheduling, payments, performance tracking, lead flows, automations, and reporting in one place. Because Wodify is founder-owned, not venture-funded, the focus is long-term value for you, not short-term signups.

Here is a simple feature and pricing comparison table that highlights big wins for gyms moving from PushPress to Wodify:

When you put this next to PushPress pricing, the total value story becomes very clear.

Hear From Real Fitness Business Owners Who Switched to Wodify

Numbers and features matter, but stories seal the deal. Check out how other gyms use Wodify to grow revenue, save time, and keep members longer.

Wodify’s customer success stories include CrossFit boxes, Jiu-Jitsu academies, functional fitness gyms, yoga studios and more that switched from other platforms, including PushPress. Many report better retention, more transparent reporting, and hours saved each week after consolidating their tech stack.

At the end of the day, a system that keeps your team organized and your members engaged is not just a nice-to-have; it is a revenue strategy.