Wodify is the only Customer Retention Platform trusted by over 5,000 of the world’s top fitness businesses. With one of the largest & most accurate datasets in the industry, we decided to create this blog series in order to share specific metrics that are proven to drive results, insights from the most successful gyms, and how Wodify customers can track their progress. 

In this edition of our “Behind the Numbers” series, we’re taking a deep dive into the world of Wodify Workflows, a powerful automation solution designed to streamline your gym’s operations and boost your bottom line. Wodify Workflows empowers you to automate repetitive tasks, personalize communication, and nurture leads more effectively, ultimately leading to more conversions and increased revenue.

One of the most exciting aspects of Wodify Workflows is the inclusion of pre-built “recipes” one of which is Lead Launchpad. These recipes are essentially pre-designed automation workflows tailored to tackle common challenges faced by gyms, like nurturing new leads and prepping them for their first experience at your gym.

Let’s explore how Lead Launchpad leverages the power of Wodify Workflows to supercharge your lead conversion rates and save your employees valuable time.

The Power of Automation

We looked at gyms using pre-built or customized versions of Lead Launchpad, including those specifically designed for intro classes, intro appointments, and SMS outreach. The key metrics we focused on were:

  • Conversion Rate: The percentage of leads who convert into paying members.
  • Time to Convert: The average number of days it takes to convert a lead.
  • Value of Conversions: The monthly increase in leads converted after activating Workflows, multiplied by the average monthly value of memberships these new members signed up for.
  • Time Saved: The estimated amount of time saved by automating lead nurture tasks.

The Results Are In

The data revealed a significant boost in conversion rates and efficiency for gyms using Lead Launchpad. Here’s a breakdown of the key findings:

  • Conversion Rate Increase: Gyms saw an impressive 48% improvement in their average conversion rate after activating Workflows. This means their lead conversion rate increased by 13% compared to before.
  • Faster Conversions: The average time to convert a lead also dropped dramatically, going from 8 days to 4.7 days. This translates to a 41% reduction in the time it takes to turn leads into paying members.

The Potential Impact on Your Gym

Let’s translate these findings into real-world results for your gym. Here’s a hypothetical scenario:

  • The average gym generates around 12 leads per month.
  • Before using Workflows, with an average conversion rate of 27%, you might convert 2-3 of those leads into members.
  • By leveraging Workflows and achieving the average conversion rate of 40% seen by other gyms, you could convert 4-5 leads per month.
  • Considering an average membership value of $148 per month, this translates to an additional $300-$450 in monthly revenue.

Beyond Conversions: The Time-Saving Advantage

Our Lead Launchpad automation goes beyond just boosting conversions. It also frees up valuable time for your staff by automating crucial lead nurturing tasks. Here’s a glimpse into the manual work Workflows handle:

  • Sending an initial welcome email (1 minute)
  • Following up with 2 SMS messages (1 minute)
  • Creating 5 tasks for outreach reminders (4 minutes)

Total manual work saved per lead: 6 minutes

Imagine the time saved if you were to automate these tasks for the industry average of 16 leads that a gym typically encounters in a month. That translates to roughly 1.5 hours of saved time each month! This frees up your staff to focus on other important tasks and provide a more personalized experience to potential members.

The Takeaway

Wodify Workflows offers a compelling solution for gyms looking to streamline lead nurturing, boost conversions, and save valuable time. By automating key outreach tasks and ensuring timely communication with new leads, this tool can significantly impact your gym’s bottom line and overall efficiency.

Ready to take your lead nurturing to the next level? Explore Lead Launchpad in Wodify Workflows today!