Steal the moves that top 10% of gyms use to grow faster and smarter.

Business for Unicorns

Business for Unicorns’ coaching program helps gym owners create more income, impact, and freedom. Mark Fisher and Michael Keeler started BFU to share the playbook they used to scale one of the highest-grossing gyms in the world.

1:1 Coaching & Accountability

Personalized 1:1 coaching calls and accountability, with support that meets you where you are

In-Person Leadership Retreats

Spring and fall 2-day in-person retreats for fresh strategic insight and deeper leadership skills

70+ Proven Playbooks

Unicorn University, a library of 70+ proven playbooks, tools, and templates covering marketing, hiring, leadership, and finances

Self-Paced Video Courses

Access to our self-paced video courses on gym marketing, time management for gym owners, and opening your first or next location

Unlimited Weekly Office Hours

Unlimited weekly office hours with real-time answers, fast feedback, and consistent support from experienced coaches

Free book for gym owners who want more leads

You’ve got great retention, but leads are slow and growth feels stuck. The Little Book of Gym Marketing Secrets is your 30-minute, no-fluff guide to getting more clients. Inside: essential marketing tools, proven lead gen systems, simple nurture strategies, offers that convert, and one planning tool most gyms miss.

More About Business for Unicorns

See what happens when gym owners get the systems, leadership, and support they’ve been missing.

Mark Fisher and Michael Keeler started BFU to share the playbook they used to scale one of the highest-grossing gyms in the world.
BFU’s coaching helps you and your gym create more income, impact, and freedom. You’ll master the best practices of gym marketing, operations, and leadership. And you’ll do it in a way that’s customized for your brand, training philosophy, and values.

Other Helpful Resources

Wodify Blog

Keep up with all things Wodify from the people who power the company.

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Webinars

Explore the latest content on lead gen strategies, business growth and best practices.

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Customer Stories

See how fitness founders are scaling faster and nailing their operations with Wodify.

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"Wodify transformed how we run the gym. I now have more time to focus on growing my business and helping members thrive."
Dana Bradley, Owner of Westside Fitness
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