Attendance tracking software can be incredibly helpful for fitness business owners. Your gym attendance reports can show you things like how often members are checking in, which coaches or instructors they prefer, and even when you can expect attendance dips.

Think of the way schools use this type of reporting to plan how they might fund certain departments, increase class sizes or make other strategic decisions. Your fitness business is no different. The data you get from these reports can be beneficial for improving your key metrics like revenue and retention.

If you’re currently using the attendance tracker that’s included in Wodify’s software, you know how simple it can be to run your reports. Just a few clicks and you have all the data you need. So, what next?

Once you’ve run your gym attendance reports, the next step is to figure out exactly what to do with the data. At Wodify, we suggest starting with these four steps:

Attendance reports for individuals can be the most valuable in terms of discovering how often someone is using your facility. As a fitness business owner, you know that nearly everyone who signs up for a membership has good intentions. But it’s all too easy to fall off of their routine when life gets busy or stressful.

For this reason, your gym attendance reports can help with retention! First, they can tell you how long it’s been since someone’s last class, and if their personal attendance is trending up or down. Knowing who these people are (and perhaps their demographics) could help you bring them back in and keep them on track.

The best news is that you can use the power of automation to help! Wodify’s AI retention model flags at-risk clients by identifying gaps in attendance and notifies you. That way, re-engaging clients feels effortless and no one slips through the cracks.

2. Find Your High-Frequency Members (the Die-Hards)

On the flip side, it’s fun to discover which clients are checking in and using your services the most frequently. These are the most enthusiastic people in your gym, so looking at their attendance trends can be incredibly beneficial.

You could help them set new goals, add new progressions and even offer rewards along the way. Additionally, you can celebrate milestones with them or tag them in “featured client” social posts to help them spread the word about their success.

One report we suggest is “Weekly Attendance Streaks,” which displays the current and highest weekly class attendance streaks across all of your clients. You can find that report by going to Analytics > Reports > Attendance > Weekly Attendance Streaks.

3. Pinpoint Slower Days, Times and Dips

Gym attendance reports can also can you a sense of what to expect during specific days or the week or months of the year. It’s normal to experience peaks and valleys over the course of a year, and knowing when to expect each is invaluable.

Effective gym management isn’t about hoping things will happen. Rather, when you know what to expect based on the data, you can be proactive for each block of time. For example, December is generally a slow month for fitness business owners. So why not check some of the end-of-year gym owner tasks off your list during the downtime?

​For this, check out the “Attendance Summary” report, showing you a chart of average class attendance that can be filtered by date ranges. Simply go to Analytics > Reports > Attendance Summary.

4. Identify Instructor and Class Popularity Insights

Getting a sense of which classes are the most popular—and which instructors or coaches are leading them—can help you adjust and improve. It could be as simple as moving the schedule around to accommodate more in-demand hours. Or you might need to evaluate team members to help them improve, and draw more people to their classes.

How to Use Gym Attendance Reports to Make Data-Driven Decisions

Moving from guesswork to strategy is the goal, and gym attendance reports will help you get there. By analyzing the trends, you can identify what’s working and what’s not. These are the insights that will help you figure out if you need to change the class schedule, level up your staff or even offer new services. Instead of making knee-jerk reactions in the moment, analyzing your data helps you plan.

​More importantly for the growth of your business, you’ll likely find that attendance reports drive both revenue and retention. When you recognize at-risk members or high-performing coaches, you can take targeted action. It might be as simple as an automated text if a client hasn’t been to your gym in a week. Or you might plan a promotion designed to boost attendance during historically slow months.

Using data as your guide means you’re making informed decisions instead of taking a shot in the dark. And the right attendance tracking software will help you improve the quality of your fitness business.

Why Wodify Core Makes Managing Your Gym Easy

Reporting and insights is just the start of how Wodify can help your fitness business start, scale and adapt. The full suite of tools is incredibly easy to use, and proven to help gyms all over the world, from CrossFit to yoga, and HYROX to Jiu-Jitsu.

When you’re ready to take the guesswork out of your gym attendance reports, and manage everything in your gym seamlessly, consider Wodify to be your new business partner.

Click here to book a demo with our team today and find out more!