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It’s never a bad time to redesign your gym website, but now might just be the perfect time, as we head into the 2026 New Year’s rush. With January historically bringing one of your biggest opportunities for new leads, it’s an ideal time to build a conversion-optimized, SEO-friendly website with Wodify.
As you begin planning your new gym website, there’s no better place to start than by looking at other well-designed websites. From navigation to creative inspiration, it’s a great foundation for what will eventually be the face of your business online.
A great gym website doesn’t just look good—it reflects your brand, shows off your customer community, and converts visitors into members.
We’ve rounded up six of the best gym and fitness studio websites, including Jiu-Jitsu, Pilates, CrossFit and boxing—to help inspire your next redesign.
1. Prime Boxing USA: A knockout website design for a boutique boxing gym
Why it works
Prime Boxing USA strikes the perfect balance of minimalism, energy, and clarity. Like boxing, it’s a combination of simple, elegant and bold. It draws you in with sharp, contrasting colors and clean navigation that helps visitors find what they need in seconds. A great gym website should be striking and be effortless to use—Prime Boxing USA nails both.
The homepage features a bold image of the gym’s interior paired with a headline in a striking, unconventional font that immediately sets the tone. That same punchy style carries through the rest of the site, reinforcing a strong and consistent brand identity.
Standout details
- Strong visuals: Striking black and white photography communicates power and discipline.
- Clear CTAs: “Get Started” in the navigation and “Try Free Class” above the fold.
- Integrated schedule: The class schedule is visible and beautifully formatted.
Takeaway for gym owners
Use distinct colors and bold visuals to capture attention. Keep your site simple and direct; and always place your main conversion buttons front and center.
2. Charles Gracie Jiu Jitsu Academy, Elk Grove: Clean, confident, and conversion-optimized website
Why it works
This site pairs the Charles Gracie brand credibility with the authenticity of an affiliate serving its local community. The simple structure and mobile-friendly presentation make it easy for leads and students to navigate to relevant sections.
The homepage hero section combines messaging of “Jiu Jitsu Classes for All Levels” with a photo showcasing a large number of their students, and a “Book a Free Trial” button prominently below. This combination of showcasing its community with “all levels” messaging puts people at their ease when deciding to try out a form of fitness that could be completely new to them and might otherwise be a bit intimidating
Standout details
- Audience clarity: Hovering over “Jiu-Jitsu Classes” displays a dropdown where pathways for both kids’ and adults’ classes are easy to find.
- First-timer flow: “Welcome to Gracie Elk Grove” explains exactly what to expect (uniform provided, tour, meet instructors), putting new students at ease.
- Authority cues: Gracie lineage, Charles Gracie’s credentials, and the academy story reinforce trust.
Takeaway for gym owners
Spell out the steps for beginners and new customers, feature age-group programs clearly, and keep a single “Trial” or “New Customer” CTA present across different sections of the site.
3. Lumberjack Athletics: Functional fitness meets functional design
Why it works
Lumberjack’s website captures the gym’s raw-meets-modern aesthetic through bold colors, CrossFit box photography, clean typography, and copywriting that’s full of personality. The authentic photography from inside the gym builds trust, while the tone is both confident and approachable. “If something worked better, we’d be doing it!”
The site’s “Book a Free Intro” call-to-action is repeated throughout, keeping the path to conversion short and easy for visitors.
Standout details
- Clear communication of programs: The site does a good job of showcasing all the gym’s programs: CrossFit, S.A.F.E. Personal Training, and Nutrition Coaching.
- Simple and polished: By prioritizing intuitive navigation, multi-location schedules are easy to find, and anyone looking to drop in for a class can do so immediately.
- Social proof and local details: Member testimonials and location details with hours and contact info.
Takeaway for gym owners
Let your brand voice come through. Show authentic photos of your gym combined with bold design. Repeat your most important call to action to keep choices simple.
4. OV CrossFit: Gritty, bold, and straight to the point
Why it works
OV CrossFit opens with a strong headline message, “Be Better Than Yesterday”, and an immediate “Book a Free Trial” call to action. The homepage also explains a simple three-step journey for joining the gym: 1) Claim Your Free Trial → 2) Go Through Onboarding → 3) Sign Up. Below it, the site features the daily class schedule right on the homepage—zero guesswork for a new CrossFitter who might otherwise be intimated by the idea of joining a CrossFit gym.
Standout details
- The navigation is detailed but built for action: It’s easy to find everything you need—Free trials, programs (CrossFit, Onboarding, Youth), the main schedule, drop-Ins, and memberships.
- Motivational copy: Coaching, community, and progress sections reinforce the value of OV CrossFit.
- Easy to see schedule: Showing the day-by-day sessions makes it easy for leads to imagine themselves taking regular classes.
Takeaway for gym owners
Publish your own “How to start” journey and easy-to-review schedule on your homepage. Pair inspiration with supportive explanations, so new leads can imagine joining the gym, reducing intimidation, and increasing trial conversions.
5. The School of Pilates: Elegant, calming, and performance focused
Why it works
The School of Pilates website proves that the best design doesn’t have to shout to stand out.
Its clean layout, balanced color palette, and refined typography create a luxurious feel that perfectly fits the brand.
The copy focuses on method and results, clearly explaining what makes Pilates special. Navigation and CTA buttons make it effortless for users to take the next step — “Book Your Class” or “Book Free Consult” — guiding new clients smoothly into the studio experience.
Standout details
- Reformer Pilates can be intimidating but the website removes that barrier: By featuring simple entry paths for everyone—beginner Intros, Practice Plans, and Private or Small Group options.
- Outcome-led copy helps communicate the benefits: Strength, mobility, fewer aches, and a structured progression philosophy.
- Smooth conversion UX: Book buttons connect directly to Wodify for consults/classes.
Takeaway for gym owners
If your gym brand is premium or communicates a mindful experience, let your website’s design and typography communicate the vibe. Keep two simple CTAs: immediate booking and a low-friction consult.
6. Alchemy 365: Energetic, clear and on brand
Why it works
Alchemy 365’s website captures movement and momentum the moment it loads. The looping background video immediately pulls you in. Seeing real people training hard with natural light and confident energy shows what the brand stands for without a single line of copy.
The clean color palette — black, white, and blue — gives it an edge that feels modern and classy. Nothing on the page fights for attention; everything feels intentional. The typography is bold but clean, and the mix of motion and still photography makes the website feel alive.
Navigation is simple. The top menu—First Time, Workouts, Location, Pricing, Class Schedule, Get Started—makes it easy for visitors to find their specific need in seconds.
The clear “Book 2 Free Classes” CTA is a strong offer that removes the friction of conversion from website visitors into leads, then gets new leads into Alchemy 365 quickly.
Standout details
- Video to show, not tell: The hero video creates instant connection by showing real workouts and real energy.
- Color and contrast: The use of blue as an accent naturally draws your eye to buttons and key messages.
- Clear navigation: A clean, five-item menu that puts clarity ahead of complexity.
- Conversion made simple: “Book 2 Free Classes” stands out visually and takes you directly to scheduling.
Takeaway for gym owners
Your website can look and feel like your workouts—engaging, energetic, and easy to follow. Use video that showcases your gym’s atmosphere and combine this with a strong offer to increase lead conversion.
What the “best gym websites” have in common
All of these gym websites have common traits:
- One primary CTA above the fold (Free Trial, Free Intro, Book a Class, Get Started).
- Program clarity (who it’s for, how to start).
- Schedule and booking that are fully integrated; everything happens on the website.
- Mobile optimized with simple navigation.
- Social proof and functional information (customer testimonials, coach bios, class explanation) make it easy for people to understand what the gym will be like.
Websites created by Wodify
All of these websites were created by Wodify. Wodify Sites gives you a full-service website without the full-service price tag. It’s the perfect solution for functional fitness facilities, CrossFit gyms, bootcamp and boutique fitness studios, and Jiu-Jitsu and martial arts schools.
You’ll get big results for a small price when you allow us to create a powerful, visually-appealing website that is SEO-ready and optimized to convert leads.
With Wodify Sites, you get everything you need to launch your gym’s new website:
✅ An expert team that has created hundreds of websites for gyms
✅ Custom design that fits your brand
✅ Built-in booking, CRM, and payments
✅ SEO setup and maintenance included
✅ Easy to update anytime and a team to help you
✅ Only $299 setup + $99/month
Book a call with Wodify to get the best gym website experts at the best price, and let’s see how we can bring your new website to life.
