Wodify is a leading all-in-one fitness management software, trusted by over 5,000 of the world’s top businesses. With one of the largest & most accurate datasets in the industry, we decided to create this blog series in order to share specific metrics that are proven to drive results, insights from the most successful gyms, and how Wodify customers can track their progress.

Intro

With Memorial Day behind us, kids out of school, and the pool calling your name, ‘tis the season of vacations. As for your business, ‘tis the season of the “business lull”, the time in which offices slow down and sales numbers slip while employees are taking time off. In this blog, we uncover the solution to taking the vacation time you deserve, while maintaining a successful business, hands-free.

Fitness business owners have a unique opportunity during Summer to approach prospects who have more time to devote to their personal well-being, are less restricted in their budget, and being approached less by competition.

At Wodify, we want to help you take advantage of this opportunity to get more clients into your gym. We analyzed data points from over 5,000 fitness businesses to that tell us about lead generation and how you can convert potential prospects into clients, not just in the summer, but year round!

The Data Uncovered

There have been a total of 2,609,205 new leads entered into Wodify amongst all Wodify customers. Out of that number, 33.84% have converted to clients. So, what can you do to make it more likely for leads to convert to paying clients?

The Impact to a Fitness Business Owner’s Bottom Line

Offer trials

Those leads who entered a trial status were more likely to convert as a client. In fact, 37.28% of leads that complete a trial convert to clients compared to the 33.84% overall.

Giving leads an opportunity to get to test out your gym, or “try before they buy”, can help them:

Experience your value that their dollars will be paying for
See what they would be missing out on if they did not become a paying client.
Engage with the community they would become a part of

Pro Tip: In this Behind the Numbers blog post, we give tips on how to keep your newest members returning to your gym

Stay in contact

To state the obvious, in order to offer leads a free trial in efforts to convert them to a paying customer, you have to contact them.

Wodify’s software breaks down leads into two categories: “contacted” and “new”. “Contacted” a gym owner or admin has spoken with the lead, and “new” means that no employee has yet conatcted the lead. Data shows that leads who are contacted are more likely to become a paying client at your gym:

28.11% of “contacted” leads convert to a paying client
14.18% of “new” leads convert to a paying client

The process of getting in touch with people who might be interested in what you offer starts the moment someone visits your website or hears about your gym or through word-of-mouth.

Here are some ways you could contact your newest leads:

Email or SMS offering them a free trial
Invite them to like your social media pages
Ask them how they liked their first class
Invite them to chat with your or a personal trainer in your facility

How to move your numbers

We did the math for all Wodify businesses, but you can do it for your own. The video below tells you how you can keep track of leads for your fitness business within Wodify custom reporting.

We recommend that you keep track of this data weekly. This way, you can test out new strategies to convert leads to paying clients and see how it effects your conversion rates.

We hope you found these insights & advice useful for your business! Keep an eye out for more posts in this series as we continue to explore the data in Wodify.

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If you aren’t using Wodify yet, you can book a free consultation here.

Want to keep learning? Check out our other Behind The Numbers posts:

How You Should Really Be Keeping Track of Your Business Data

The Secret To Saving Time & Money as a Fitness Business Owner

Why Every Gym Needs Client Performance Tracking

Lead Conversion Rate & Attendance