The Underground Strength Gym

Wodify: The Tool I Needed to Scale

In danger of having to close a location due to outdated technology, Wodify was the lifeline The Underground Strength Gym needed to keep going strong.
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Executive Summary

With paperwork mounting and outdated technology making everything more complicated, Underground Strength Gym owner Zach Even-Esh was fed up. Unless he could find a program that could organize everything from membership payments and class scheduling to simply staying in contact with his athletes, he would have to close one of his three locations. Fortunately, a friend recommended Wodify.

Results

Managing multiple locations used to be a headache for Even-Esh, but now it’s easier than ever. Wodify allows him to focus on consistency, even when he’s not in the gym. His coaches can easily access and execute workouts and programs, and Even-Esh has total insight into member attendance, helping him to better manage athlete engagement and retention.
Today, Even-Esh recognizes the role that Wodify has played in his business’ success and that the cost of the software suite has yielded high returns due to its ability to keep his three locations afloat. “I would have closed my second location if it wasn’t for Wodify,” he says.
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The Underground Strength Gym

Wodify: The Tool I Needed to Scale

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About

Zach Even-Esh is a renowned strength coach, author, and sought-after instructor with more than 15 years’ experience training members of all ages. His three strength and conditioning gyms produce elite athletes across a wide range of sports, including football, baseball, soccer, and swimming. He has been a loyal Wodify customer since 2014.

Challenges

In its early days, inconsistent fee collecting, old-fashioned paper punch cards and unmanageable clipboards were the norm at The Underground Strength Gym. These outdated solutions were making it difficult for Zach Even-Esh to accurately track memberships and collect payments in a timely manner. As a result, his returns were stagnant and growth was impossible. Further complicating things was his inability to regularly communicate with parents of younger athletes during pick-up and drop-off, which made their payment and scheduling arrangements irregular at best. Lost revenue, escalating paperwork, and the stress of running three locations was getting to Even-Esh. He seriously considered cutting his losses and closing one of his gyms.

Results

Managing multiple locations used to be a headache for Even-Esh, but now it’s easier than ever. Wodify allows him to focus on consistency, even when he’s not in the gym. His coaches can easily access and execute workouts and programs, and Even-Esh has total insight into member attendance, helping him to better manage athlete engagement and retention.
Today, Even-Esh recognizes the role that Wodify has played in his business’ success and that the cost of the software suite has yielded high returns due to its ability to keep his three locations afloat. “I would have closed my second location if it wasn’t for Wodify,” he says.
Zach Even-Esh
,
The Underground Strength Gym
Owner
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