CrossFit Dynamix

The standout solution

Dowload Case Study
From managing members and financials with scraps of paper CrossFit Dynamix needed an entire business management makeover to keep track of their expanding business.

Results

View Full Case Study

CrossFit Dynamix

The standout solution

Dowload Case Study

Executive Summary

From managing members and financials with scraps of paper CrossFit Dynamix needed an entire business management makeover to keep track of their expanding business.

About

CrossFit Dynamix is a thriving gym in New York City with more than 275 athletes and nine coaches. Owners Johnny Nice and Justin Cotler launched their facility as a CrossFit gym in 2012 and offer boxing and personal training in addition to daily strength and conditioning classes. The gym is committed to helping athletes achieve their highest potential and living up to their motto, “Change your fitness, change your life”. CrossFit Dynamix has been a Wodify customer since 2015.

Challenges

Before implementing Wodify, Nice and Colter managed reservations and athlete performance with paper, pen, and calculators scattered throughout the gym floor. The software they were using for inventory, reporting, and forecasting was difficult to navigate and to use. They were looking for a single program that could handle both back-end management and customer-facing functions when they learned about Wodify at the 2014 National Pro Grid League.

Solution

Nice and Colter chose Wodify after evaluating their other options. “We wanted a product that offered financial management tools in an easy to use, attractive platform. Wodify has the best reporting features and is the easiest to use all of the products we’ve tried,” said Johnny. The availability of Wodify’s customer support was one of the deciding factors, though he hasn’t yet needed it.

When asked what his business would be like without Wodify, Johnny said, “I don’t want to think about that! You’d probably see us still using notebooks, crumpled paper, and broken pens on the floor mats with ink stains. You’d see us using various spreadsheets with monthly transactions, inventory lists and random sticky notes with leads. I can tell you one thing: at one point, we had a dozen calculators for determining weight percentages. With Wodify, all of these headaches are gone!”

Results

Johnny was impressed with how quickly he could transition his business and his athletes online. “Our move to Wodify was smooth and the timing faster than we expected. I don’t think there was a single billing hiccup. We set up our kiosk, sent our coaches the training videos, and notified our members.”
Of all the Wodify’s features, Johnny relies most on the reporting. He says, “The monthly reporting is solid! The easy-to-read bar graphs and pie charts help us to analyze our entire business, ranging from class popularity, revenue by category and merchandise. All of our income is reported through Wodify by revenue type and goes straight to our accountant using the Excel integration.” His coaches have more time to help their athletes reach their goals because they aren’t splitting their time crunching numbers and organizing data.
Dynamix found that Wodify helps their box be competitive and build its community. Johnny demonstrates the product to new athletes, describing it as, “...our custom performance tracking software for your daily results and lifts. It provides us with insight on how we are performing as a community in an effort to elevate our level of athleticism.” He says Wodify also helps him make a great first impression with potential members, “most are coming from a ‘globo’ gym where a service like this is simply unheard of. Wodify shows that you genuinely care about individual performance”. The whiteboard encourages social connection and competition between members and coaches.
Wodify has helped grow their box. The WodiFind feature enables athletes to locate Wodify gyms in the area with their mobile device. Johnny has said that several drop-ins have become members. Moreover, the ability to send emails and texts to potential members has enabled him to stay top of mind.
When asked to sum up why a gym owner should use Wodify, Johnny said, “Wodify is the Swiss Army Knife of gym management software. It does it all.”
Johnny Nice
,
CrossFit Dynamix
Owner
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