Text Link

CrossFit 1 Force

An iIndispensable tool for growth


CrossFit 1Force is a well-established box in Deptford, NJ, owned by Jesse Crespo and Erin Kelly. The husband-and-wife team grew their business from 19 members to several hundred in just two years, including some of the most competitive athletes in the area. For four years, they have relied on Wodify Core to keep everything in their 10,000 sq/ft. facility running smoothly.


Crossfit 1Force was a victim of its own success. It exploded into a flourishing business before Crespo and Kelly had an effective way to manage their memberships and financials. They were in need of scalable processes that could grow at the pace of their business, and better enable them to focus on coaching, training, and inspiring athletes. Additionally, as new parents whose free time was precious, they also needed an easy-to-use system that would make technical features such as credit card processing, online communication, and athlete tracking more efficient.


Crespo and Kelly seamlessly migrated their business operations into Wodify Core and had all of their athletes entered into the system within a few days. “There is great value in using Wodify Core,” says Crespo. “It’s cost efficient because it consolidated all the separate tools I was using at the time.” Wodify Core allows CrossFit 1Force to be run from a single site, lessening the burden on the owners. From payroll and retail, to class scheduling and lead management, everything comes from the same source. Another key benefit of Wodify, according to Crespo, is the actionable data provided by the system’s Reporting feature. “In just a few clicks, I can see the health of my business at 30, 60 and 90 days and adjust what I’m doing, as needed.”


For Jesse Crespo, the value of Wodify Core is simple. “My box would not run efficiently without Wodify Core. The reporting tracks receivables, retail sales, athlete performance, member attendance and more. Without it, I would not know my business or its potential for growth.”
Knowing they can always get help from Wodify Core's support team when needed is also a great benefit and allows the duo to spend more time with their son. Crespo says, “The unlimited product support is great. When I call Wodify Core's team I know I’ll get the help I need from folks who are product experts and who know the CrossFit business inside and out.”

Executive Summary

CrossFit 1Force was in need of a software solution that could keep up with the demands of a rapidly growing business. Wodify Core is the one tool that can handle the job, managing all financial and membership data, and taking pressure off the owners, even as membership thrives.
Erin Kelly and Jesse Crespo
CrossFit 1 Force
Download Case Study