12 Labours CrossFit

A Tale of 3 Gyms

With Wodify, the three boxes under the CrossFit 12 Labours banner are seamlessly integrated, keeping their community tight and finances under control.
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Executive Summary

12 Labours CrossFit is the product of three Maryland boxes merging together to form one unified brand. The initial consolidation process was bumpy, as each gym operated disparate software systems, none of which completely met their needs. With Wodify, 12 Labours CrossFit now enjoys a user-friendly platform that can seamlessly manage memberships and finances and keeps their community tight.

Results

Handling three locations with three different software systems and one revenue stream used to be a challenge for Luke Espe and his team. Now with Wodify, those frustrations are over.
Members enjoy a stronger sense of community through the Leaderboard, as it bridges the physical gap between their three locations. Other Wodify features such as athlete tracking and progress reports across months or years brings everything into perspective and helps members stay motivated.
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12 Labours CrossFit

A Tale of 3 Gyms

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About

12 Labours CrossFit is the 112th CrossFit affiliate, and consists of three boxes in the Baltimore-Annapolis-Columbia area. Together, they have 27 coaches training over 500 athletes.

Challenges

Prior to joining the Wodify team, 12 Labours used a combination of Front Desk, Zen Planner, and MindBody software systems, which resulted in constant headaches for co-founder Luke Espe and his team. “[It was] hard to go into Front Desk and even update credit card information,” said Espe. The problems extended to his coaching staff as well. They were spending more time performing complicated, tedious software tasks and less time coaching, providing encouragement, and enjoying their job. The final straw came when Espe noticed that even though his gyms shared a name, they were very disconnected. Their existing software suite wasn’t capable of forging a strong sense of community.

Results

Handling three locations with three different software systems and one revenue stream used to be a challenge for Luke Espe and his team. Now with Wodify, those frustrations are over.
Members enjoy a stronger sense of community through the Leaderboard, as it bridges the physical gap between their three locations. Other Wodify features such as athlete tracking and progress reports across months or years brings everything into perspective and helps members stay motivated.
As 12 Labours CrossFit continues its successful business journey, Wodify is a part of its goals for the future. Espe says, “I’m excited to push everything into Wodify and use that solely as one system for everything. I’m really pumped.”
Luke Espe
,
12 Labours CrossFit
Co-Founder
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